The Power of MarTech Integrations: Amplifying Your Current Investments
With MarTech integrations, brands unlock a whole new level of agility and efficiency, transforming existing investments into amplified success. From maintaining established relationships, crafting seamless user experiences, and creating customized reporting, integration is the invisible force that drives innovation. Maximize Current Relationships (and Investmen
The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that. Direct Action L
The Overlooked Importance of Local Social Advertising in Comprehensive Marketing Solutions
As brands pivot towards more efficient and streamlined marketing tools, all-in-one local marketing platforms have emerged as the go-to solution. Their appeal is undeniable. Offering a suite of tools and functionalities under a single umbrella, they promise to simplify the complex world of local advertising. The Overlooked Void: Local Social Advertising Yet, ben
Staying Ahead Amidst In-House Agency Growth: The Key to Marketing Agency Evolution
The marketing agency landscape has experienced a seismic shift, with in-house agencies emerging as an indisputable force to be reckoned with. Beyond being a mere fad, in-house agencies have firmly solidified their position at the very core of the brand marketing ecosystem. Industry Insight According to a 2023 survey by The Association of National Advertisers [&
Unlocking Revenue Potential: Why Your Agency Should Offer Local Social Advertising
Staying ahead of the curve is crucial for agencies serving enterprise brands. While brand-level advertising is the traditional focus, there’s a compelling opportunity to tap into a new revenue stream: location-level Facebook and Instagram advertising. By embracing this approach, agencies can expand their service offerings, improve client retention and sat
How Local Social AdTech Drives Profitability for Marketing Agencies
Adopting local social AdTech isn’t merely a savvy decision – it’s the blueprint for the next generation of successful and efficient marketing agency ventures. By leveraging AdTech capabilities, agencies can achieve profitability, maintain competitive pricing, and deliver effective, on-brand, location-based social advertising campaigns. Keeping Cos
Solving Common Marketing Agency Social Advertising Myths
Marketing agencies need to be at the forefront to provide outstanding outcomes for their corporate brand clients. However, misconceptions about campaign strategies can hinder optimal performance. Let’s debunk some common myths and discover how harnessing social AdTech, purposefully designed to leverage Meta’s AI-driven capabilities, can elevate soci
Operational Excellence: The Tiger Pistol Advantage for Agencies
Collaborating with in-house agencies on local social advertising can prove to be a mutually beneficial endeavor. It paves the way for external agencies to increase their revenue, diversify their service offerings, enhance client satisfaction, and augment the size and budget of their campaigns. Furthermore, it opens access to previously untapped budgets and enab
Tapping into Sports Fans: Connecting Brackets to Bars through Local Social Advertising
For local pubs and restaurants, the roar of an enthusiastic crowd is more than just mere ambiance; it’s the hallmark of a successful business model. A recent survey by CGA by NIQ and Sky Business in Great Britain, revealed that more than two-thirds (68%) of these establishment owners agree that their revenue increases when they […]
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
