Why Localized Creative in Social Advertising is Essential to Driving Local Action
You’ve heard the adage about good marketing: It targets the right audience with the right message at the right time.
A lofty goal? Maybe. But doable? Definitely — especially if you use localized creative in your social advertising to hack the game. Localized creative is the perfect tool to drive local action, because it allows you to check all the “good marketing” boxes in a single go.
Right Audience
“Shop Local” is more than just a trendy saying of modern consumers — It’s their psychology. Human psychology, really.
We could get real nerdy and talk about the mere exposure effect — the psychological phenomenon that explains why we like things that are in close proximity to us. But in lieu of that, just remember this: Buyers are programmed to prefer local. And that means marketers need to be re-programmed to make that easy. Localized creative allows you to grab the attention of your target audience by speaking to them as directly as possible (considering Facebook prevents the use of names, this is about as direct as you can get).
Right Time
Localized creative is innately granular, permitting a level of specificity that spray-and-pray never could. Consider the difficulty of crafting an ad campaign for an event with a national — or global — audience. Even in the case that locations do run the same event/offer simultaneously, you still have to account for seasonality.
Enter localization.
Catering creative to your end location means you can dynamically adapt content to seasonality or special events.
Right Message
Localizing any of the three aforementioned items does, inevitably, change the message of your ad. But it’s not always enough. Some situations require extra “oomph,” i.e. an even more potent dose of personalization. When your ad message is entirely dependent on the location to which you’re advertising, localizing the message itself is a must-do.
And what’s a more powerful way to change a message than to change your media? Localized media packs a punch by allowing you to adapt your ad’s visuals to a specific locale.
Tiger Pistol’s Collaborative Advertising Platform allows you to localize and personalize all parts of your social ads, from copy to media to call to action. Collaborative creative templates give brands the power to distribute personalized, relevant content based on their points of sale to effectively drive business.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
How Local Social Advertising Can Transform Beverage Trade Partners into Influencers
The power of an influencer recommendation cannot be overstated. When a bartender or waiter suggests a drink, they often have a huge say in what ends up in a customer’s glass. This effect is more than just talk; it’s backed by solid data. The Global Bartender Report from CGA by NIQ shows that 1 in […]
Unleashing Small Business Growth: How SMB Marketing Resellers Can Maximize Upsell Opportunities and Client Retention
A recent article from Street Fight Magazine revealed a compelling trend: 53% of small business owners have ambitious plans to revamp their websites in 2023. With an average investment exceeding $2,400 per business, these small businesses are making a considerable financial commitment to enhance their online presence. What’s more, a staggering 36% of these
Marketing Resellers: The Hidden Reason SMBs Churn (And How to Stop It!)
Marketing resellers are more than service providers – they are the backbone of digital marketing for thousands of SMBs. In a highly competitive market, success depends on delivering scalable solutions that are easy to use, brand-consistent, and fully embedded in the client experience. Efficiency, branding, and a seamless user experience are no longer differen
Community Over Cookies: The Hidden Path to Dealing with Cookie Deprecation
Marketers knew the day would come, yet that foreknowledge did little to fortify their readiness. Google’s new “Tracking Protection” feature, which blocks third-party cookies on websites, launched last week, sending shockwaves through the marketing world. While currently only 1% of Chrome users are affected, the impending rollout to a broader a