Why Localized Creative in Social Advertising is Essential to Driving Local Action
You’ve heard the adage about good marketing: It targets the right audience with the right message at the right time.
A lofty goal? Maybe. But doable? Definitely — especially if you use localized creative in your social advertising to hack the game. Localized creative is the perfect tool to drive local action, because it allows you to check all the “good marketing” boxes in a single go.
Right Audience
“Shop Local” is more than just a trendy saying of modern consumers — It’s their psychology. Human psychology, really.
We could get real nerdy and talk about the mere exposure effect — the psychological phenomenon that explains why we like things that are in close proximity to us. But in lieu of that, just remember this: Buyers are programmed to prefer local. And that means marketers need to be re-programmed to make that easy. Localized creative allows you to grab the attention of your target audience by speaking to them as directly as possible (considering Facebook prevents the use of names, this is about as direct as you can get).
Right Time
Localized creative is innately granular, permitting a level of specificity that spray-and-pray never could. Consider the difficulty of crafting an ad campaign for an event with a national — or global — audience. Even in the case that locations do run the same event/offer simultaneously, you still have to account for seasonality.
Enter localization.
Catering creative to your end location means you can dynamically adapt content to seasonality or special events.
Right Message
Localizing any of the three aforementioned items does, inevitably, change the message of your ad. But it’s not always enough. Some situations require extra “oomph,” i.e. an even more potent dose of personalization. When your ad message is entirely dependent on the location to which you’re advertising, localizing the message itself is a must-do.
And what’s a more powerful way to change a message than to change your media? Localized media packs a punch by allowing you to adapt your ad’s visuals to a specific locale.
Tiger Pistol’s Collaborative Advertising Platform allows you to localize and personalize all parts of your social ads, from copy to media to call to action. Collaborative creative templates give brands the power to distribute personalized, relevant content based on their points of sale to effectively drive business.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
3 Ways to Increase the Effectiveness of your Local Advertising Creative
Collaborative creative permits brands to speak to communities by localizing messaging and media through local points of sale. These points of sale might be an independently operated SMB, a chain store, sales agent, or even a vending machine. No matter the front, collaborative creative is all about making the local merchant the hero of the […]
Exceed Fitness Franchise Goals with These Winning Local Advertising Strategies
As the fitness industry stabilizes from the post-pandemic boom, fitness franchises must focus on new strategies to stay competitive and meet their members’ demands. A recent Placer.ai report highlights key trends among fitness chains, including the shifting preference towards evening workouts, the rise of specialized fitness offerings, and young, single pro
Maximizing ROI: Increase Performance and Reduce Marketing Costs with Local Advertising
In today’s challenging economic environment, franchises are feeling the pressure from all sides. Rising operational costs are driving down profitability, and marketing expenses are no exception. According to the IFA, 80% of franchisees experienced lower business earnings last year due to these increased costs, and one in four franchisees reported a significan