Two Channel Marketing Trends You Can’t Ignore for 2023
The CMO Council recently released a report focused on the relationships between brand marketing leadership and their local marketing channels that surfaced two major trends that simply can’t be ignored in 2023 planning. The report’s data indicates that marketing leaders are (finally) recognizing local marketing channels as a source of incremental rev
Edrington UK Selects Tiger Pistol for Brand Control and Advanced Analytics
Activation strategy connects ad performance and order volume with local social advertising for the international, multi-brand spirits company. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, has announced today a new partnership in the United Kingdom with Edrington UK, the sales, marketing and distribution b
Brand Executives Focus on Strategic Planning and Increase Spend for Channel Marketing Programs, with Social Media as a Top Priority
A new Partner Marketing Study was just released from Foundry, a wholly owned subsidiary of International Data Group, Inc., that helps companies bring their visions to reality through a combination of media, marketing technologies, and proprietary data. The company revisited its previous partner marketing studies from 2019 and 2014 and noted some interesting
How the Right AdTech Drives Revenue Through Channel Partners
Increasing revenue through channel partners has (finally) become a focus for brands. Many have spent the past two years focused on digital transformation, eCommerce extensions, and branded retail experiences. As they look for new revenue, channel partners have come into focus. In April, Channel Marketer and Demand Gen released a report elaborating on the result
Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees. “Local campaigns help brands and their franchisees spend
Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts. &
Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
Sanofi capitalizes on patient/pharmacy trust with national-to-local social campaigns run through independent pharmacy network AUSTIN, TX — Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, announced today a partnership with Sanofi, a leading, globally-recognized healthcare company, to power its
Tiger Pistol SVP of Sales and Marketing to Speak at Localogy 2022 Conference
Donny Dye will participate in a fireside chat on “The AHA Moment: Localizing Content” Austin, TX — Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently announced that its SVP of Sales and Marketing, Donny Dye, will be speaking at Localogy’s Place 2022 Conference in New York City on September [&he
Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While
How Digital Advertising Balances Compliance and Collaboration for Highly Regulated Products
For some industries digital advertising is just as, if not more complicated than traditional. Particularly those in highly-regulated industries with lots of rules on how and what information is presented, or industries with unseen products that aren’t sold on consumer-facing storefronts or shelves. For example, we recently worked with a brand that s
