The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that. Direct Action L
The Overlooked Importance of Local Social Advertising in Comprehensive Marketing Solutions
As brands pivot towards more efficient and streamlined marketing tools, all-in-one local marketing platforms have emerged as the go-to solution. Their appeal is undeniable. Offering a suite of tools and functionalities under a single umbrella, they promise to simplify the complex world of local advertising. Yet, beneath this veneer of comprehensiveness lies an
The Missing Piece in All-in-One Local Marketing Solutions
How Integrating Local Social Advertising Can Amplify Your Investment, Build Partner Loyalty, and Drive Consumer Action Brand Marketers Learn how to move beyond generalized messaging to create locally relevant, hyper-targeted campaigns that evoke direct and immediate customer engagement. Franchise Marketers Learn how to supercharge your franchisees’ social adv
Tiger Pistol Unveils Game-Changing Playbook for Beverage Industry Social Advertising Success
Tiger Pistol’ Releases “The Ultimate Local Social Advertising Playbook for Beverage Marketers: A Guide to Empowering Your Trade Partners to Drive On- and Off-Premise Sales” As the peak season for beverage sales approaches, Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of “The Ultimate Local Social
The Evolving Landscape of Social Media: Trends Redefining the Industry
The social web is undergoing a major shift. Centralized apps like Reddit and Twitter are losing users due to factors that include the rise of misinformation and harassment on centralized platforms, as well as the growing desire for privacy and security. (Let’s not forget each of these platforms has increased friction in the user’s experience […]
Decentralized Social Networks: Advantages for Brands
Traditional centralized social networks have dominated our digital lives, but a disruptive force is emerging—one that offers unprecedented advantages. With Meta’s introduction of its new social platform, Threads, and its impending move to the decentralized networking protocol ActivityPub, brands are forced to reconsider the status quo. Decentralized social
How to Scale Your Local Social Advertising with Meta’s Performance 5
A step-by-step guide to implementing Meta’s best practices for growth for local activation at scale.
From Brand-Level Data to Franchisee Success: Maximizing Loyalty Program Potential
Quick Service Restaurant (QSR) marketers grasp the pivotal role played by loyalty programs in customer retention and driving sales. However, brands often hold their loyalty data card close to their vest, hoarding this vital information from their franchisees and setting the stage for missed opportunities. Start Smart Change the game and set everyone up to [&hel
Avoiding Social Advertising Overlap Between Your Consumer Brand and Channel Partners
Consumer brands rely on strong relationships with their channel partners to extend their market share and achieve a local brand presence. Brands that provide social advertising programs as part of their overall channel marketing package reap far larger returns than merely providing brand assets. However, a common concern is whether local channel campaigns will
Revolutionize Marketing Accountability with Collaborative Social Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%
