How TikTok is Redefining Search and Local Advertising
As our friends at SOCi highlighted in their latest research, TikTok has become the new search engine for Gen Z, with 62% preferring it over Google. This shift isn’t surprising, or as Gen Z might say, “We been knew.” Recognizing this trend, Tiger Pistol launched one of the first local social advertising solutions for TikTok […]
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Why Vertical Video Ads Are Essential for Your Advertising Strategy
Leveraging vertical video advertising can amplify your brand’s presence, drive conversions, boost engagement, and connect with the younger, digitally savvy audience. Enhance the Mobile Experience Vertical video ads are tailor-made for mobile devices, ensuring a seamless viewing experience without the hassle of screen rotation. This keeps viewers engaged a
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
Tiger Pistol’s New Playbook Unlocks the Power of Vertical Video Advertising
Empowering Marketers with Strategies for Impactful Engagement, “The Ultimate Guide to Vertical Video Advertising” is a Comprehensive Guide to Building Best-Practice Creative, Choosing the Right Social Platforms, and Developing a Winning Social Advertising Strategy. Tiger Pistol, the leading local social media advertising platform, recently announced
Brand Integrity and Agile Marketing with Local Social Advertising
A brand represents not merely a logo, but a commitment to quality and reliability for consumers. Yet, the involvement of franchisees introduces significant challenges in maintaining brand consistency and compliance. Any misalignment can damage the brand’s reputation and erode consumer trust, resulting in decreased sales. Local social advertising offers a
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
Tiger Pistol Unleashes the Power of Meta’s Performance 5 Framework at Scale in Its New Action-Packed Playbook
The Ultimate Guide to Maximizing Ad Results Across Meta’s Social Properties for Brands, Resellers, and Agencies Tiger Pistol, the most advanced collaborative advertising platform, recently announced its new playbook, “Meta’s Performance 5 Framework: The Ultimate Guide to High-Performance Local Social Advertising for Brands, Resellers, and Agen
