Leveraging Consumer Beverage Preferences in Competitive Socializing with Local Social Ads
Eatertainment in the USA and competitive socializing in the UK share the same vibrant concept: combining dining and drinking with fun activities like indoor golf, bowling, pickleball, and more. For beverage marketers, these venues present a unique opportunity to blend local advertising with consumer insights, driving on-premise sales. A new report from CGA by N
Capitalize on the Coffee Industry’s Hot Streak with Facebook, Instagram, TikTok, and Amazon Ads
The coffee industry is extra hot this year, with a surge in visits and mobile orders. According to a recent study by Placer.ai, coffee chains saw a 5.1% YoY increase in visits in early 2024. Major players like Starbucks and Dunkin’ are expanding their footprints to meet growing demand without diluting existing store performance. Return-to-office […]
How Local Social Advertising Can Transform Beverage Trade Partners into Influencers
The power of an influencer recommendation cannot be overstated. When a bartender or waiter suggests a drink, they often have a huge say in what ends up in a customer’s glass. This effect is more than just talk; it’s backed by solid data. The Global Bartender Report from CGA by NIQ shows that 1 in […]
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
Beverage Power Play: Winning with Local Social Advertising during the Paris Olympics
There’s a golden opportunity on the horizon that no savvy beverage marketer should miss – the Paris Olympics. With 4 billion eager eyes expected to tune in, it’s a chance to ensure your brand captures significant market share. Local social media advertising is the strategy that helps your brand harness this global spectacle to drive […]
2023’s Must-See Social Media Advertising Content for Beverage Marketers, Unleashed by Tiger Pistol!
As we step into 2024, beverage marketers are faced with the ever-evolving challenge of capturing consumer attention in an increasingly crowded market. Traditional trade marketing tactics have their place, but in this dynamic landscape, it’s time to explore an alternative approach that can truly set your brand apart: local social media advertising. This ro
Tiger Pistol Expands Advertiser Ecosystem to Include TikTok, Paving the Way for Vertical Video Social Media Advertising at Scale
Surveys among marketers planning their 2024 budgets underscore the significance of short-form video. A recent Kantar study reveals that three out of every four marketers intend to boost their online video budget. Furthermore, MarketSplash found that a significant majority of marketers (85 percent) firmly support short-form, vertical videos as the preferred cont
How Beverage Brands can Score Big on Partner Loyalty with Local Social Advertising
Offering social advertising, whether linked to sports events or just as a regular practice, fosters enduring loyalty among your trade partners. With supplier relationships currently earning just average ratings, there’s untapped potential to solidify long-term advocacy with venues. Local social advertising elevates your brand’s standing and broadens
Going for the Hat Trick: Balancing Sponsorships, National Campaigns, & Local Social Advertising for the Win
Local social advertising offers a threefold win for beverage brands, allowing them to bolster trade partner loyalty, target growth with precision, and save on advertising costs. Now, you’re probably wondering how to justify the investment in local social advertising when you’ve already spent your allocated event budget on sponsorships and national campaigns
