Six Key Factors for Evaluating Top-notch Local Social Advertising Platforms
As businesses grow their partner programs, selecting the right adtech and social solutions becomes paramount for amplifying brand messages through local partners. To achieve this, brands must transition to tools that offer simplicity, guidance for non-marketers, and the ability to scale across diverse organizational structures.
Easy Onboarding
Streamlining the onboarding of local business partners is essential for success. Automation tools should make it a breeze for brands, resellers, and agencies to bring partners on board, connect them to their local Facebook Business Pages, and load their data onto the platform through seamless API integrations. This rapid onboarding process ensures swift and seamless results.
Adaptability to Different Business Models
Local social advertising technology should be adaptable to diverse local strategies. Whether brands want to maintain control over campaigns or empower partners with top-notch tools, the best platforms provide flexibility. Campaigns should publish campaigns from local partner Facebook Business Pages, ensuring a perfect fit for each unique partnership.
Personalization and Localization
Templates are the key to efficiency and consistency. They allow brand marketers to create numerous campaigns with shared attributes, from objectives and audience targeting to copy and media. Templates offer invaluable insights into partner preferences and performance, enabling data-driven decisions to maximize local social advertising efforts.
Brand-Compliant Asset Library
A user-friendly Campaign Library simplifies partner access to brand-compliant assets. Dynamic fields automatically customize campaign assets with partner-specific information, reinforcing brand integrity. Brands can also take charge by launching these automatically localized campaigns on behalf of partners, ensuring consistent compliance.
Streamlined Review and Approval
Offering an in-platform workflow for approvals streamlines coordination between brand managers, agencies, and partners, ensuring brand approval and compliance before publication. This collaborative feature eliminates scattered emails, speeds up the review process, and provides a central queue for campaign oversight.
Comprehensive Reporting Dashboards
Marketers need accountability and data-driven insights. Dashboards should centralize campaign data, enabling in-depth analysis. Marketers should be able to filter data by time frame, objectives, attributes, or location, providing valuable insights to optimize future campaigns.
Selecting the best technology for local social advertising requires careful consideration of these six critical components. With the right tools, brands can empower their local partners, maintain brand compliance, and achieve measurable success in their local social advertising efforts.
Tiger Pistol supports local social ads that drive consumers to action across the purchase ecosystem including brick-and-mortar, delivery apps, brand apps, ecommerce sites, kiosks, and even vending machines.
Related Posts
Tiger Pistol SVP of Sales and Marketing to Speak at Localogy 2022 Conference
Donny Dye will participate in a fireside chat on “The AHA Moment: Localizing Content” Austin, TX — Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently announced that its SVP of Sales and Marketing, Donny Dye, will be speaking at Localogy’s Place 2022 Conference in New York City on September [&he
Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While
Why Vertical Video Ads Are Essential for Your Advertising Strategy
Leveraging vertical video advertising can amplify your brand’s presence, drive conversions, boost engagement, and connect with the younger, digitally savvy audience. Enhance the Mobile Experience Vertical video ads are tailor-made for mobile devices, ensuring a seamless viewing experience without the hassle of screen rotation. This keeps viewers engaged a
How Local Social Advertising Can Simplify Digital Marketing for Franchisees
Franchisees excel in business operations but frequently struggle with marketing. Busy schedules, a lack of digital marketing expertise, and the pressing need for location-specific advertising solutions leave many feeling overwhelmed. The need for an advertising strategy that aligns with their unique business needs without consuming precious time is more urgent
