Reward Your Dealers (and Your Brand) with Local Advertising
Local social advertising rewards dealers for their loyalty to your brand by empowering them with a high-performance medium to stay top of mind and increase credibility in their community, all while helping them retain known customers and drive preference for your brand and products.
Help Your Dealers Keep Your Brand and Products Top of Mind
Dealers are prominent business leaders in their service territories. As well-established local businesses, your dealers get involved in community activities and are committed to living in the area they serve. That makes community platforms like Facebook and Instagram the obvious choice for reaching potential customers – even those customers not in the market for your product… yet. Facebook keeps your product (as well as where to purchase locally) top of mind.
Reach a New Level of Credibility in the Market with Local Partner Collaboration
Local advertising empowers your local dealers with high quality Facebook and Instagram campaigns that include your brand’s recognizable creative alongside information about the local dealership. By pairing your brand with your local dealer in one ad, you reach a new level of credibility for your own brand in the market, as well as retain known customers.
For example, L’Oréal Professionnel wanted to empower their network of independent salons who use a particular brand of L’Oréal Professionnel hair color. By offering social campaigns using L’Oréal Professionnel brand creative and run from local salon Facebook and Instagram Pages, the brand reactivated and modernized its salon partners. All ads had a “Call Now” or “Book Now” call to action, ensuring that the audience could easily book an appointment.
Make it Easier For Your Dealers to Drive Preference For Your Products
Your local dealers most likely work with several different brands, so consumers have many options to choose from when they come into the local dealer’s showroom. Offering local advertising to your dealer network sweetens the pot for the dealer to drive preference for your brand because supported dealers are loyal dealers.
Tiger Pistol enables brands to connect shoppers from national and regional brand-level initiatives to specific local dealers. With Tiger Pistol, your brand can:
- Drive conversions across a diverse group of dealers
- Offer additional advertising incentives to top performing dealers
- Make a strong first & ongoing impression with dealers that join
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Driving Local Success with Amazon Ads: Insights from Tiger Pistol at Amazon Boost NYC
The Amazon Boost event in New York City showcased the future of local advertising, uniting industry leaders to exchange actionable strategies. Among the sessions was a panel featuring Tiger Pistol’s own Sarah Cucchiara, VP of Business Development. Her insights revealed how businesses can harness evolving digital tools to drive growth in the communities they s
Navigating Compliance Urgency: European Privacy Regulations, Meta’s Platform Modifications, and AdTech Challenges
European Privacy Regulations and Meta’s Platform Changes The European Union (EU) has recently introduced the Digital Services Act (DSA) as an additional measure under the General Data Protection Regulation (GDPR), aimed at implementing stricter regulations within the digital realm. This new legislation now imposes greater responsibilities on advertising t
Collaboration in the Metaverse
There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]