Revolutionizing Franchise Recruitment: How Facebook Advertising Overcomes Labor Challenges
Labor Shortages Remain a Top Concern for Franchisees
Labor continues to be a top concern for franchisees according to the recently released International Franchise Association (IFA) annual study on labor trends. Franchisees face significant challenges in finding quality labor and filling job openings. 87% of franchisees reported difficulty filling positions for unskilled and skilled labor and 44% reporting few quality applicants. This resulted in constrained growth for 81% of franchise brands. Facebook remains a popular platform for job postings. It can be an effective tool for quickly reaching qualified candidates to fill open positions, building a strong employer brand, and supporting franchisee success.
Standardized Social Ad Templates for Recruitment
By providing franchisees with brand-approved recruitment social ad templates and messaging, brands and franchises can ensure their franchisees adhere to brand standards and messaging, which can help maintain consistency and build trust with customers and employees. While an employment ad may serve a local need, ads that highlight the benefits of working for the franchise elevate both the location and the brand. These Facebook ads help attract more qualified candidates, who know your brand and its values, and differentiate your franchise from competitors.
Case Study: How a Top U.S. Hair Salon Franchise Scaled Recruitment Ads
Recently, the largest American hair salon franchise sought to equip their franchisees with a self-serve social ad solution that enabled the franchisee to launch on-brand, on-demand consumer and recruitment Facebook campaigns. Through the Tiger Pistol platform, salon franchisees could publish brand-quality recruitment ads that were dynamically localized and ran from the individual salons’ Facebook Business Pages. This strategy increased relevancy and performance and dramatically decreased the cost of advertising.
Tiger Pistol’s Recruitment Advertising Advantage
Tiger Pistol makes recruiting easier and more efficient through its lead generation and localized conversion campaigns on Facebook and Instagram. Potential candidates can complete a form without leaving the platform. Because these ads run from the individual franchisee’s Facebook Business Page, applicant information is forwarded directly to the hiring franchisee. The Tiger Pistol platform also supports localized conversion campaigns optimized for application submissions within specific target areas. With on-brand, on-demand templated recruiting campaigns, franchisees can quickly and easily select the position they are hiring for, pay, and publish, posting a position within minutes of realizing they have a job opening.
Navigating Meta’s Recruiting Ad Rules with Ease
Recruiting campaigns on Facebook and Instagram often contain rules that are easy to miss. Tiger Pistol specializes in streamlining the recruiting process on Meta properties. This ensures no rules are broken with controls that safeguard against potential pitfalls related to data, targeting, and other features that cannot be used in Meta advertising. Tiger Pistol’s platform automatically disables Facebook Ad Manager features that could potentially lead to campaign flags or other time-consuming issues, resulting in a hassle-free recruiting experience for your franchisees.
Enabling franchisees with Facebook advertising for recruitment helps franchisee success. By leveraging the franchise brand’s power to attract top talent, franchisees can build strong teams that deliver exceptional customer experiences.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Objectives & Budget
Facebook, Instagram, and TikTok stand out as powerful platforms for brands looking to connect with their audiences. These platforms offer a range of advertising objectives and budgeting options, tailored to fit various marketing goals. This guide will help you better understand these social media advertising platforms, their available objectives, and some best
The Evolving Landscape of Social Media: Trends Redefining the Industry
The social web is undergoing a major shift. Centralized apps like Reddit and Twitter are losing users due to factors that include the rise of misinformation and harassment on centralized platforms, as well as the growing desire for privacy and security. (Let’s not forget each of these platforms has increased friction in the user’s experience […]
Empowering Education Franchises: Leveraging Social Media and Amazon Ads to Drive Growth
As public education continues to grapple with pandemic setbacks, the 2024 Education Recovery Scorecard, a joint effort by Harvard and Stanford, reveals mixed progress. Students in 30 states have clawed back about a third of their lost math skills and a quarter of their reading abilities. Yet, the National Assessment of Educational Progress (NAEP), colloquially
Tiger Pistol’s New Playbook Reveals How Local AdTech Supercharges Field Support & Franchise Growth
The Ultimate Guide for Field Teams to Strengthen Franchisee Success, Maximize Local Advertising Impact, and Scale with Confidence Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook, Empowering Franchise Success: How Local AdTech Transforms Field Support and Marketing. This essential resource provides f