Navigating Rebranding Challenges: How to Get Channel Partners on Board
Rebranding isn’t a spur-of-the-moment decision – it’s the result of months of planning, strategizing, and creative brainstorming. Marketers invest anywhere from 12 to 18 months in crafting a new brand identity that reflects their company’s values, resonates with their audience, and sets them apart from the competition.
But successful rebranding extends beyond internal efforts of a company. Channel partners play a crucial role in spreading the word and amplifying rebranding efforts. They can be valuable assets or potential obstacles in the process. Will they embrace the new branding and help promote it to their customers, or will they struggle to adapt and resist change? The excitement of rebranding is not just about the transformation of a company’s identity. It’s about the collaborative effort of everyone involved, from the marketers who painstakingly crafted the new brand to the channel partners who have enormous potential to contribute to its success.
A Collaborative Approach to Rebrand Amplification
Collaborative social advertising provides an extremely effective way to encourage channel partners to promote a rebrand through Facebook and Instagram advertising. When brands advertise collaboratively with their channel partners, publishing local social ads from the channel partners’ own Facebook Pages, they enable their channel partners to increase visibility and awareness of the new brand identity and generate buzz at the local level, not to mention drive consumers to their individual point of sale.
Local Social Advertising for Rebranding in Action
During Coldwell Banker’s rebrand, the real estate franchise wanted a social advertising-focused rollout that empowered its agents and drove community connection while adhering to and promoting the rebrand.
Tiger Pistol enabled a local strategy that brought the power of Coldwell Banker’s new branding to the local level. This supported agent personalization while maintaining the integrity of the brand. Campaigns were designed to allow agents and brokerages to build local brand awareness and share a voice for themselves and their brokerage through Coldwell Banker branded ads launched from their own agent/brokerage Facebook Business Page.
This approach extended Coldwell Banker’s reach into local communities – getting its rebrand message directly to the homebuyer while empowering its agents. The collaborative social ads increased brand awareness, agent awareness, agent website traffic, and lead generation, while significantly decreasing the cost of advertising and maintaining the integrity of Coldwell Banker’s rebrand. Look at the results!
- 7,500+ campaigns were published through agents
- 110 MM+ impressions
- 2+ million clicks
- 190K+ leads
- 65% more cost effective Traffic Campaigns than industry benchmark
- 40% more cost effective Lead Campaigns than industry benchmark
The excitement of rebranding is contagious, as companies shed their old identity and embrace a new vision. From a revamped logo to a renewed mission, the possibilities are endless, and the anticipation is palpable. By providing social advertising support to your channel partners, you can extend the reach and impact of your rebranding efforts – ensuring that your target audience embraces your new brand identity while driving sales to your channel partners.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Amazon Sponsored Display: Easy to Implement Creative Formats
Amazon Sponsored Display makes it simple to create and launch effective display ads that boost your business’s visibility and drive traffic to your website. With just three key creative assets – a brand logo, a compelling headline, and a lifestyle image – advertisers can get started quickly. Once these elements are uploaded, Sponsored Display takes over,
Why Automation Is Essential for Scaling Local Advertising in QSR Franchise Systems
QSR franchise marketers are stretched thin. Teams of two or three are managing campaigns across hundreds—or thousands—of locations, often across multiple platforms. The work is constant: building creative, fielding franchisee questions, approving assets, tracking performance, adjusting budgets. And the more successful the program, the more labor-intensive i
Navigating Inflation: Why Franchisees Need Cost-Efficient Advertising Solutions
In 2024, a staggering 87% of franchisees reported experiencing moderate to substantial impacts from inflation, contributing to increased operational costs across the board. Rising expenses for inventory, labor, insurance, and marketing are squeezing profits and forcing many franchises to make tough decisions about their spending. As consumer demand softens and
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th