How Home Service Franchise Brands Outperform Facebook Benchmarks with Local Advertising
For home service franchisees – such as landscapers, home cleaners, and repair professionals – building local trust is the foundation of their business. While national brand campaigns attempt to generate business at scale, they often fail to reach the right homeowners at the right time. A localized approach ensures ads connect with potential customers in need of immediate services, driving higher engagement and more qualified leads.
Tiger Pistol’s local social advertising approach enables home service franchise brands to launch hyperlocal campaigns at scale while maintaining cost efficiency. On average, these campaigns achieve advertising costs nearly 50% lower than Facebook benchmarks, helping businesses generate leads without overspending. While CPM remains competitive with Facebook’s national averages, Tiger Pistol’s precision targeting ensures that every dollar is spent reaching the right homeowners, maximizing return on investment.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook’ benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Home services companies depend on local word-of-mouth, reputation, and regional demand trends. By launching campaigns directly from their business pages, these companies increase their credibility and engagement while reducing wasted ad spend on irrelevant audiences.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
How Restaurant Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Restaurants rely on consistent foot traffic and repeat customers to thrive, but national campaigns often fail to capture local dining trends, special events, or seasonal promotions. For franchises and multi-location restaurant brands, reaching the right audience at the right time is critical to driving reservations, takeout orders, and in-store visits. With T
Maximizing Restaurant Revenue: Local Advertising Strategies for a Digital-First Era
The restaurant industry has seen dramatic shifts in recent years, with technology and consumer preferences evolving rapidly. According to the 2024 State of Restaurants Report, takeout and delivery have surged, with 95% of operators now utilizing online ordering platforms – most relying on three different solutions to meet demand. A staggering 72% of operator
Six Key Factors for Evaluating Top-notch Local Social Advertising Platforms
As businesses grow their partner programs, selecting the right adtech and social solutions becomes paramount for amplifying brand messages through local partners. To achieve this, brands must transition to tools that offer simplicity, guidance for non-marketers, and the ability to scale across diverse organizational structures. Easy Onboarding Streamlining the
Tiger Pistol Expands Partnership with The Wendy’s Company to Empower Franchisees with TikTok Advertising
In a strategic move to enhance local advertising efforts and engage with modern consumers, Tiger Pistol, the premier local advertising platform advertising platform, and The Wendy’s Company are thrilled to announce the expansion of their partnership to include TikTok advertising. See the simplicity, scale, and performance of the Tiger Pistol Local Advertisi
