How Home Service Franchise Brands Outperform Facebook Benchmarks with Local Advertising
For home service franchisees – such as landscapers, home cleaners, and repair professionals – building local trust is the foundation of their business. While national brand campaigns attempt to generate business at scale, they often fail to reach the right homeowners at the right time. A localized approach ensures ads connect with potential customers in need of immediate services, driving higher engagement and more qualified leads.
Tiger Pistol’s local social advertising approach enables home service franchise brands to launch hyperlocal campaigns at scale while maintaining cost efficiency. On average, these campaigns achieve advertising costs nearly 50% lower than Facebook benchmarks, helping businesses generate leads without overspending. While CPM remains competitive with Facebook’s national averages, Tiger Pistol’s precision targeting ensures that every dollar is spent reaching the right homeowners, maximizing return on investment.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook’ benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Home services companies depend on local word-of-mouth, reputation, and regional demand trends. By launching campaigns directly from their business pages, these companies increase their credibility and engagement while reducing wasted ad spend on irrelevant audiences.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Amazon Sponsored Display: It’s Affordable for Your Local Business Partners
Amazon Sponsored Display offers a cost-effective entry point into the world of digital advertising, making it a versatile tool for businesses of any size. There’s no need to worry about high spending thresholds – local business partners, franchisees, or SMB customers can get started with any budget that fits their needs. By setting a maximum […
Understanding the Challenges in Franchise Marketing: A Complex Web of Strategies
Navigating the maze of franchise marketing is no small feat. With a myriad of considerations and complexities, it’s essential for franchise marketers to be strategic, intuitive, and agile. Let’s dissect some of the fundamental challenges and explore their potential solutions. The Call for Centralization Franchise marketing doesn’t have to be f
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
From Monday Melts to Friday Feasts: How Franchise Marketers Can Win the Value Game with Local Advertising
Part 1 of our series, “Slices of Influence: How Local Advertising Feeds the Pizza Value Revolution.” Part 2: Local Loyalty in the Value Era: Turning Repeat Deals into Relationship Engines | Part 3: Scroll, Search, Slice: Where Pizza Discovery Really Happens in 2026 It’s 5:30 on a Tuesday, and the neighborhood scroll begins. Someone’s looking […
