How Home Service Franchise Brands Outperform Facebook Benchmarks with Local Advertising
For home service franchisees – such as landscapers, home cleaners, and repair professionals – building local trust is the foundation of their business. While national brand campaigns attempt to generate business at scale, they often fail to reach the right homeowners at the right time. A localized approach ensures ads connect with potential customers in need of immediate services, driving higher engagement and more qualified leads.
Tiger Pistol’s local social advertising approach enables home service franchise brands to launch hyperlocal campaigns at scale while maintaining cost efficiency. On average, these campaigns achieve advertising costs nearly 50% lower than Facebook benchmarks, helping businesses generate leads without overspending. While CPM remains competitive with Facebook’s national averages, Tiger Pistol’s precision targeting ensures that every dollar is spent reaching the right homeowners, maximizing return on investment.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook’ benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Home services companies depend on local word-of-mouth, reputation, and regional demand trends. By launching campaigns directly from their business pages, these companies increase their credibility and engagement while reducing wasted ad spend on irrelevant audiences.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The Power of MarTech Integrations: Amplifying Your Current Investments
With MarTech integrations, brands unlock a whole new level of agility and efficiency, transforming existing investments into amplified success. From maintaining established relationships, crafting seamless user experiences, and creating customized reporting, integration is the invisible force that drives innovation. Maximize Current Relationships (and Investmen
Threads: The Explosive Launch of Meta’s Text-based Conversation Platform
Threads, a new text-based conversation platform developed by Meta, launched this past Wednesday evening and saw an adoption explosion. Within 24 hours, the app attracted more than 50 million users and shows no signs of slowing. Threads is a separate application yet tightly integrated with Instagram. This integration facilitates adoption by leveraging users’ l
Beyond Data: Leveraging Franchisee Input to Determine Local Social Media Advertising Success
As a franchise marketer, it’s easy to get fixated on metrics, KPIs, and conversion rates, sometimes overlooking a valuable resource: the human perspective. While analyzing numbers brings clarity, tapping into franchisee insights enriches your marketing strategies in significant ways. Franchisees are closest to the customers, and they possess insights that
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Audience Targeting
Pinpointing and engaging with the right audience can make or break a social media advertising campaign. This is even more critical for local social advertising. Franchisees and location managers have limited budgets. Every dollar counts. Audience targeting ensures advertising is not wasted on viewers outside their area. While Facebook, Instagram, and TikTok sha