How Education Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Education franchises – such as tutoring centers, cooking academies, and swim schools – thrive on local enrollment. Parents and students make decisions based on proximity, trust, and reputation, yet national campaigns often struggle to resonate at the community level. A localized approach ensures that education brands connect with the right families at the right time, leading to higher engagement and increased enrollment.
Tiger Pistol’s local social advertising approach enables education franchises to launch hyperlocal campaigns at scale while maintaining cost efficiency. Campaigns achieve 34% lower CPC compared to Facebook benchmarks, making enrollment marketing more cost-effective, while CTR is 28% higher, reflecting stronger engagement from prospective students and parents. By running ads from local business pages rather than a national brand account, education providers build trust and credibility, reinforcing their presence as a valued part of the community.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Tiger Pistol’s localized approach to social advertising consistently outperforms nationally-run or non-localized campaigns by improving efficiency and engagement while lowering costs. Beyond cost savings, education brands benefit from hyperlocal targeting that fosters deeper community connections. By aligning campaigns with local events, academic calendars, and neighborhood-specific messaging, education providers create more meaningful interactions that lead to higher enrollment.
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