How Education Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Education franchises – such as tutoring centers, cooking academies, and swim schools – thrive on local enrollment. Parents and students make decisions based on proximity, trust, and reputation, yet national campaigns often struggle to resonate at the community level. A localized approach ensures that education brands connect with the right families at the right time, leading to higher engagement and increased enrollment.
Tiger Pistol’s local social advertising approach enables education franchises to launch hyperlocal campaigns at scale while maintaining cost efficiency. Campaigns achieve 34% lower CPC compared to Facebook benchmarks, making enrollment marketing more cost-effective, while CTR is 28% higher, reflecting stronger engagement from prospective students and parents. By running ads from local business pages rather than a national brand account, education providers build trust and credibility, reinforcing their presence as a valued part of the community.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Tiger Pistol’s localized approach to social advertising consistently outperforms nationally-run or non-localized campaigns by improving efficiency and engagement while lowering costs. Beyond cost savings, education brands benefit from hyperlocal targeting that fosters deeper community connections. By aligning campaigns with local events, academic calendars, and neighborhood-specific messaging, education providers create more meaningful interactions that lead to higher enrollment.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Maximizing ROI: Increase Performance and Reduce Marketing Costs with Local Advertising
In today’s challenging economic environment, franchises are feeling the pressure from all sides. Rising operational costs are driving down profitability, and marketing expenses are no exception. According to the IFA, 80% of franchisees experienced lower business earnings last year due to these increased costs, and one in four franchisees reported a significan
Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts.
Tiger Pistol Unveils Facebook Advertising Benchmark Reports, Redefines Cost-Effective Social Advertising for Franchises, Quick-Service Restaurants, Marketing Service Resellers, and Agencies
Disrupting Industry Norms: Tiger Pistol’s Innovative Social Advertising Benchmark Reports Redefine Success in Digital Advertising Tiger Pistol, the most advanced collaborative advertising platform, recently announced the release of four comprehensive social advertising benchmark reports, offering invaluable insights for marketers and industry leaders. Ava
Tiger Pistol Introduces Enhanced Capabilities for Franchises
Specialized advertising tools enable franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their locations Tiger Pistol recently enhanced its SaaS platform to include key capabilities that were designed to unlock and empower the franchise advertising use case. Effortless Campaign Launch for Franchisees Tiger Pistol’s l