Empowering Education Franchises: Leveraging Social Media and Amazon Ads to Drive Growth
As public education continues to grapple with pandemic setbacks, the 2024 Education Recovery Scorecard, a joint effort by Harvard and Stanford, reveals mixed progress. Students in 30 states have clawed back about a third of their lost math skills and a quarter of their reading abilities. Yet, the National Assessment of Educational Progress (NAEP), colloquially known as the “Nation’s Report Card,” highlights ongoing declines in these areas, calling the situation “sobering.” Faced with a gap too wide for public schools to bridge alone, parents are turning to the private education sector, fueling demand for education franchise services. This market is thriving, with an impressive projected growth rate of 8.1% annually from 2017 to 2024, far outpacing the overall franchising sector’s 6.7%. In the U.S. alone, this market was valued at $26.1 billion in 2022 and is expected to surge to $89.2 billion by 2030, while the global market is set to reach $287.9 billion.
Franchise marketers in education services can harness this momentum. By leveraging local advertising on platforms like Facebook, Instagram, TikTok, and Amazon Sponsored Display, they can drive foot traffic, web traffic, and signups.
Platform-Specific Strategies for Education Franchises
Facebook: Connect with Parents and Students
Facebook’s massive audience spans a wide range of age groups, making it ideal for reaching every demographic. Its sophisticated targeting capabilities allow education franchisees to connect with high-intent local audiences, driving sign-ups. Radius, zip code, and city targeting hone in on specific service areas, and minimum budgets of $1 a day make Facebook advertising attainable for most local businesses. Dayparting by location can increase performance and improve relevancy.
Instagram & TikTok: Engaging Families with Vertical Video
Vertical video content dominates on both Instagram and TikTok, and these platforms are ideal for promoting facilities, amenities, and how your franchise makes learning fun for the student. Reels on Instagram and Facebook offer broad demographic reach with quick, impactful ads, though music usage is limited to original or licensed tracks. TikTok, appealing to a younger crowd, provides flexible video lengths for varied storytelling and boasts a vast music library. Both platforms offer valuable analytics, guiding franchisees to optimize their ad strategies. By empowering your franchisees with local advertising technology, you help them overcome the challenges of creating short form video and enable them to take advantage of the power of vertical video advertising.
While Reels targeting parameters are the same as Facebook (see above), it should be noted that TikTok parameters differ in several meaningful ways. First, TikTok does not allow for radius targeting, but rather focuses a level up to zip code, DMA, or city. Second, TikTok’s minimum budget requirements are higher at $50 per day, however, these spending requirements are lower than in years past and will continue to decrease as more and more advertisers leverage the tool and publish ads.
Amazon Sponsored Display: Reaching High-Intent Parents with Data-Driven Targeting
Amazon Sponsored Display is a powerful new tool for targeting proprietary audiences based on purchase and viewing behaviors in the Amazon ecosystem. Tiger Pistol’s collaboration with Amazon Ads introduces Sponsored Display Ads to a broad range of businesses, including those not selling directly on Amazon, like tutoring services and specialty-focused centers like music, art, STEM, or physical education. Amazon assembles high-intent audiences from its vast data, allowing education franchisees to reach potential customers efficiently. Creative execution is a cinch, and Amazon Sponsored Display requires no minimum daily budget.
Driving Growth Through Local Digital Advertising
As the private education sector continues to expand, education franchise marketers have a golden opportunity to capitalize on this growth by empowering their franchisees with effective local advertising strategies. Leveraging platforms like Facebook, Instagram, TikTok, and Amazon Sponsored Display can significantly boost foot traffic, web traffic, and sign-ups. Each platform offers unique tools and targeting options, from Facebook’s sophisticated audience targeting to TikTok’s engaging vertical video content and Amazon’s data-driven ad placements. By embracing these advertising technologies, franchise marketers can help their franchisees reach local audiences more effectively, driving growth and success in a competitive market. The future of education franchising lies in the ability to adapt and utilize these powerful digital advertising tools to meet the rising demand for individualized educational services.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
If They Post a Lot, Why Do My Franchisees Need Paid Social Advertising Too?
With an astonishing three billion monthly active users, Facebook is the unrivaled social media powerhouse. For franchise marketers aiming to captivate diverse age groups and conquer multiple geographic locations, Facebook stands as an indispensable cornerstone of any formidable social media marketing strategy. Nevertheless, an intriguing question lingers among
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th
Amazon Sponsored Display: Easy to Implement Creative Formats
Amazon Sponsored Display makes it simple to create and launch effective display ads that boost your business’s visibility and drive traffic to your website. With just three key creative assets – a brand logo, a compelling headline, and a lifestyle image – advertisers can get started quickly. Once these elements are uploaded, Sponsored Display takes over,
The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that. Direct Action L