Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach
Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts.
“Social advertising at scale requires specialized tools that can scale efficiently, perform consistently, and most importantly, demonstrate value in the eyes of franchisees. When it comes to collaborating in social advertising, brands are learning the painful lesson that pursuing the promise of an ‘all in one’ solution usually leads to an overly basic offering, leaving franchisees frustrated and not fully adopting the solution.”
Paul Elliott, CEO, Tiger pistol
Related Posts
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that ensure real impact. Go from gut feel to scientifically-sound decision making with Tiger Pistol’s intelligent and actionable insights. Understanding how your campaigns perfor
Tiger Pistol Partners with Yext to Supercharge Local Social Advertising with Local Listings Data
New integration offers brands unmatched control, accuracy, and efficiency for local social advertising campaigns. CLEVELAND, OH – Tiger Pistol, the most advanced collaborative advertising platform, announced its partnership with Yext, a leading digital experience platform, to empower users to build digital experiences across any channel and centrally mana
Understanding the Challenges in Franchise Marketing: A Complex Web of Strategies
Navigating the maze of franchise marketing is no small feat. With a myriad of considerations and complexities, it’s essential for franchise marketers to be strategic, intuitive, and agile. Let’s dissect some of the fundamental challenges and explore their potential solutions. The Call for Centralization Franchise marketing doesn’t have to be f
