Amazon Sponsored Display: It’s Affordable for Your Local Business Partners
Amazon Sponsored Display offers a cost-effective entry point into the world of digital advertising, making it a versatile tool for businesses of any size. There’s no need to worry about high spending thresholds – local business partners, franchisees, or SMB customers can get started with any budget that fits their needs.
By setting a maximum daily budget, you can fine-tune your campaigns to target reach, clicks, or leads. This flexibility means that whether you’re aiming to increase brand visibility, drive traffic, or generate quality leads, Sponsored Display serves as a comprehensive, full-funnel solution tailored to your goals.
Choosing the Right Campaign Objective
Amazon Sponsored Display offers three key optimization strategies to align with business objectives:
- Choose “Optimize for Reach” to maximize your ad’s viewable impressions and drive awareness of your business.
- Choose “Reach” to maximize your ads’ click-through rate (CTR) and drive consideration of your products or services by showing your ads to audiences who are more likely to click.
- Choose “Leads” to drive customer lead generation by showing your ad to customers more likely to submit a lead form.
A Cost-Effective, Full-Funnel Advertising Solution
Amazon Sponsored Display offers a cost-effective advertising solution, making it accessible to businesses of all sizes. With no minimum budget requirements, advertisers can harness the full potential of Amazon Ads while maintaining control over their spending. By simply setting a maximum daily budget, businesses can optimize their campaigns for reach, clicks, or leads, ensuring that every dollar works towards their goals.
With Sponsored Display, local business partners can benefit from a full-funnel advertising solution that is both affordable and effective, helping them to connect with customers and achieve their marketing objectives without breaking the bank.
Get the Full Playbook
For in-depth coverage of each of these reasons, click “Get The Playbook” at the top right of the page to download our playbook, 5 Reasons to Use Amazon Sponsored Display for Local Advertising.
Interested in Amazon Ads Sponsored Display?
Related Posts
How Local Advertising Turns Loyalty Programs into Participation Engines for QSR Brands
Loyalty programs are everywhere, but loyalty itself is hard to earn. 81% of Americans are enrolled in QSR loyalty programs, yet only one-third engage weekly. The challenge isn’t sign-ups. It’s participation. For QSR marketers, the key to activation lies in a familiar place: local advertising. Why Local Advertising Drives Loyalty Engagement Local campaigns
Why Local Is the Strategy QSR Brands Can’t Afford to Ignore
Margins are shrinking. Competition is multiplying. And nearly 7 in 10 franchisees now name inflation and rising costs as their top challenge. But as operating expenses climb, diner behavior is pointing marketers to a clear path forward. Customers are still spending. They’re just spending differently. Diners Are Choosing Value, and They’re Finding It Online
Meta’s Performance 5 Framework: The Impact of Simplifying Your Account Structure
Meta’s Performance 5 Framework comprises five game-changing best practices that supercharge advertisers’ performance when they leverage Meta’s ad products. In part 2 of our series on the Performance 5 Framework, we’ll take a closer look at recommendation number one: Simplify your account structure and put ad creative in one central campaign. W
Maximizing Pizza Franchise Growth with Facebook, Instagram, TikTok, and Amazon Ads
While the pizza industry typically adopts a consistent marketing strategy year-over-year, recent indicators suggest notable shifts compared to the previous year. In 2024, Pizza Today key insights show social media is an important channel, with 78% of pizza operators using social media as part of their local marketing efforts, and Facebook continues to dominate
