Driving Consistent Value: Success Stories from Franchise Marketers

Franchises across industries are facing unprecedented challenges as inflation continues to drive up operational costs. According to the 2024 IFA Annual Franchise Report, nearly nine in ten franchisees are feeling the pressure from rising expenses, with four in five reporting a decline in business earnings. As labor, inventory, and marketing costs soar, franchisees are grappling with how to stay profitable in an increasingly competitive marketplace. It’s stunning how many of these challenges could be mitigated with a well-executed local advertising strategy.

The IFA, the world’s largest membership organization for franchisors, franchisees, and franchise suppliers, has produced this report to help franchises navigate these turbulent times. One key takeaway is clear: local advertising is no longer just a tool – it’s a necessity. The ability to engage local communities, streamline marketing efforts, and maximize every advertising dollar can mean the difference between surviving and thriving in this difficult landscape. In this playbook, we’ll explore how franchise brands can turn these challenges into opportunities through cost-efficient, highly targeted local advertising.

In a fluctuating market, Tiger Pistol’s Local Advertising Platform has proven to be a steadfast ally for franchise marketers, merging cost-savings with community engagement. Tiger Pistol offers a more targeted, responsive, and cost-effective solution across most industries. This advantage not only amplifies reach but also strengthens engagement, transforming clicks into tangible growth. 

Check out the following case studies from across a variety of industries and top publishing platforms: 

• Wendy’s: Unifying Brand Control
• Great Clips: Increasing Franchisee Participation
• Great Clips: Improving the Cost of Redemption 
• Great Clips: Simplifying Campaign and Funding Management
• Ben & Jerry’s: Boosting Local Traffic 
• Valvoline: Accelerating Sales in Competitive Markets
• Wendy’s: Connecting with Young Audiences on TikTok
• Emerging Chicken QSR: Building Local Awareness

Empowering Franchisees: The Solution to Rising Costs and Thinning Margins

The road ahead for franchisees may be paved with rising costs and thinning margins, but smart, targeted local advertising offers a way forward. By adopting a local advertising platform like Tiger Pistol, franchises can amplify their reach, engage local audiences, and make every advertising dollar count.

Through automation and hyper-targeted campaigns, Tiger Pistol has proven to have an incredible impact on its franchise clients. For franchisees, these aren’t just numbers – they are tangible solutions to the cost challenges detailed in the IFA 2024 Report. By simplifying ad creation, maximizing relevance, and reducing waste, Tiger Pistol empowers franchisees to boost sales and profitability, ensuring that both individual locations and the larger brand thrive in a competitive marketplace.