How Great Clips Increased Franchisee Advertising Participation with Tiger Pistol’s Social Advertising Platform

Client: Great Clips

Industry: Beauty

Challenge: Great Clips faced a significant challenge: empowering their franchisees with an effective social advertising tool that maximized advertising funds through high-performing ads. Their goal for a tool was twofold: to increase franchisee participation in social advertising and to boost the number of franchisee-funded campaigns in the market.

Solution: Tiger Pistol solved Great Clips’ dilemma, enabling the hair salon giant to offer brand-compliant ads to franchisees through a template library. Franchisees could easily access the library through their current portal, which was made possible by Tiger Pistol’s seamless integration with Great Clips’ internal systems. Tiger Pistol’s integrated solution allows franchisees to easily select, schedule, pay for, and publish campaigns with just a few clicks. The platform’s intuitive design empowers franchisees to easily navigate the social ads process – without a need for prior marketing knowledge. This freed their time to focus on their primary concern – running their businesses.

Within the first year of implementing Tiger Pistol’s solution, Great Clips met and exceeded their franchisee participation goals. An impressive 40% of franchisees engaged with the social advertising program. Of those, over 85% published multiple campaigns, showcasing the platform’s ease of use and effectiveness in driving business outcomes.

The insights gleaned from campaign analyses provided invaluable data, offering guidance on optimal campaign durations and further enhancing franchisees’ social advertising efforts. Tiger Pistol’s platform simplified the advertising process for Great Clips’ franchisees and helped them optimize their ad spending through local market insights. This proved the platform was the solution to their social advertising needs.