Amazon Sponsored Display: Reach Relevant Audiences in Relevant Locations

Amazon Sponsored Display offers unmatched precision in targeting the right customers, helping brands connect with the local audiences that matter most. Leveraging exclusive customer insights and shopping signals, advertisers can define, reach, and engage with audiences that align with their business goals.

Advertisers can tap into Amazon’s extensive array of ready-made audience segments for more precise targeting. These segments are created using Amazon’s unique shopping, streaming, and entertainment data, incorporating insights from Amazon.com, Twitch, IMDb, and more. Whether a brand’s ideal customers are “yoga enthusiasts,” “ice cream lovers,” or “gamers,” advertisers can choose audience segments that align closely with their brand’s core audience.

Advanced Targeting Categories

In-Market Audiences

What are Amazon customers shopping and browsing for right now?

Engage with shoppers who are actively searching and browsing for products in specific categories, putting your brand in front of potential customers who are ready to buy. For example, customers searching for items for a new puppy are a perfect audience for dog trainers or groomers. Likewise, education or tutoring franchises could target customers browsing educational materials or test-prep books.

Lifestyle Audiences

What does the content they consume and their retail behavior tell us about Amazon customers?

Reach customers whose shopping and viewing habits reflect specific lifestyles. Whether they’re “fitness enthusiasts” or “foodies,” these audiences are built from aggregated shopping and streaming data.

Interest-Based Audiences

What have Amazon customers bought in the past?

Connect with prospective customers based on their frequent browsing and buying behaviors. These audiences help raise awareness among users with a demonstrated interest in topics relevant to your brand. For instance, if a QSR is running a “Frozen 3” kids’ meal promotion, advertisers could target people interested in Disney movies and TV shows on IMDb.

Life Events Audiences

What important events are going on in Amazon Customers’ lives?

Target audiences experiencing significant life moments, such as “Traveling Soon” or “New Parents,” giving you a chance to engage with customers when they are most receptive to your message.

Advertisers can combine Amazon Audiences, Views, and Purchases audiences, with the flexibility to include up to 200 different audience segments in each ad group.

Strategic Location Targeting

In addition to audience behavior, Amazon Sponsored Display allows precise location targeting. Advertisers can refine their reach by selecting entire states, designated market areas (DMAs), cities, or even specific postal codes. This level of granularity ensures that ads appear in the most relevant locations, enhancing the chances of engaging the right customers.

Activate Amazon Ads exclusive audience insights built from shopping and streaming signals to reach relevant audiences on Amazon.com, Twitch, IMDb, and thousands of websites and apps. Placements are automatically selected based on your targeting parameters and optimized to drive your desired outcome.

Amazon Sponsored Display’s audience accuracy tools make it easier than ever to reach relevant audiences in relevant locations, driving better engagement and results for a brand’s local advertising efforts.

For in-depth coverage of each of these reasons, fill out the form at the top of the page to download our playbook, 5 Reasons to Use Amazon Sponsored Display for Local Advertising.

​​