Brand Executives Focus on Strategic Planning and Increase Spend for Channel Marketing Programs, with Social Media as a Top Priority
A new Partner Marketing Study was just released from Foundry, a wholly owned subsidiary of International Data Group, Inc., that helps companies bring their visions to reality through a combination of media, marketing technologies, and proprietary data. The company revisited its previous partner marketing studies from 2019 and 2014 and noted some interesting
How the Right AdTech Drives Revenue Through Channel Partners
Increasing revenue through channel partners has (finally) become a focus for brands. Many have spent the past two years focused on digital transformation, eCommerce extensions, and branded retail experiences. As they look for new revenue, channel partners have come into focus. In April, Channel Marketer and Demand Gen released a report elaborating on the result
Tiger Pistol Rises to Finalist Round for Digiday Technology Awards’ “Best Social Marketing Platform”
The 2019 and 2020 Winner Shortlisted for its Exceptional Work with Wendy’s and Great Clips. AUSTIN, TX – Cross-partner visibility, brand control, and partner customization were among the top reasons Tiger Pistol finds itself named, not once, but twice, on the Digiday Technology Awards’ shortlist for Best Social Marketing Platform. Tiger Pistol, th
Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees. “Local campaigns help brands and their franchisees spend
