Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy l
Tiger Pistol Introduces Enhanced Capabilities for Franchises
Specialized advertising tools enable franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their locations Austin, TX 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently enhanced its SaaS platform to include key capabilities that were designed to unlock and
3 Reasons Marketers Are Collaborating More With Their Local Partners Than Ever
Your network of locations and channel partners represent an enormous opportunity for exponential revenue, but historically, brands have taken the easy road of marketing directly to consumers. Not surprising, as most agencies and tech solutions gear toward direct sales. Times have changed. Digital transformation in local markets has accelerated with consu
Collaboration in the Metaverse
There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]
The Meta Pixel | Uses & Best Practices
According to Meta, “The Meta Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.” But what does that really mean? The Meta Pixel is a piece of code added to a website that tracks user data through cookies, allowing you […]
How Franchise Service Brands Can Stay Top of Mind with National-to-Local Facebook Advertising
Most people live by the motto “If it ain’t broke, don’t fix it.” You don’t get an oil change for the heck of it or hire a lawn service when there’s snow on the ground. Yet we all know circumstances change. At some point, your oil will need to be changed, or your lawn will […]
How to Gain Brand Control, Compliance, and Visibility Across Your Partner Networks’ Local Paid Social Presence
Your network of locations and partners represent an enormous opportunity for brand extension through social media channels, but risks like brand dilution make it challenging to relinquish local advertising control. Keep your social advertising campaigns brand approved, yet tailored to effectively engage with local audiences at the neighborhood or city level wit
