Mass Publishing on Facebook in 2021: What You Need to Know
Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider. We’ve got good news and bad news for high-volume Facebook advertisers. The Bad News: Facebook’s Ad Limits Are Here Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will […]
Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row
Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompa
Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards
Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign. Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the
AB InBev Global Director of Customer Experience Honored with Consumer Goods Technology Visionary Award
Daniel Ingram’s Vision for Local Social Advertising Initiative Aids Recovery and Revitalization of Restaurants and Bars Worldwide Tiger Pistol has announced that Daniel Ingram, Global Director of Customer Experience at Anheuser-Busch InBev, has received the Consumer Goods Technology 2021 Visionary Award. Tiger Pistol nominated Ingram for the award based on hi
Do National Social Campaigns Compete with Local Social Advertising?
We speak with brand marketers all the time who instantly see the value of Facebook at the partner level because it’s truly new audience acquisition. Yet only 2% of the organic Facebook posts your partners make are seen, and even then, they’re only served to people who already liked their Page. Inevitably, the question gets […]
Facebook Stats Marketers Need to Know in 2021
Facebook is the #1 social platform in the world. Its reach is unparalleled when it comes to activating consumers at scale. Whether you’re a global brand or a small business, advertising on Facebook properties should be essential in your digital marketing strategy. Not convinced? You will be. Consider these stats. A True Global Network 1 […]
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: In this article, we will present the three ways to guarantee compliance by demonstrating it through vertical [&hellip
Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
