Tiger Pistol Introduces Enhanced Capabilities for Franchises
Specialized advertising tools enable franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their locations
Tiger Pistol recently enhanced its SaaS platform to include key capabilities that were designed to unlock and empower the franchise advertising use case.
Effortless Campaign Launch for Franchisees
Tiger Pistol’s local advertising platform enables franchisees, regardless of social advertising experience, to launch on-brand, professionally-built, Facebook and Instagram campaigns in minutes. Ads launch from the franchisee’s local Facebook Business Page and direct specifically to their store.
Balancing Brand Control with Local Personalization
“Advertising within the franchise business model is challenging; it requires a delicate balance between the brand control needs of the franchise brand and the local personalization desires of their franchisee,” said Paul Elliott, CEO, Tiger Pistol. “The newly added capabilities not only help ensure the balance is achieved, but they put the real emphasis on maximizing advertising efficiency and effectiveness. Franchisees want locally-relevant and easy-to-implement advertising that delivers on their business objectives; whether that’s driving foot traffic to their locations or recruiting campaigns that enable them to quickly advertise open positions. From recruitment to traffic to promotional offers, with Tiger Pistol’s Platform, franchisees can select and personalize brand-supported campaigns that suit their business needs.”
Flexible Funding and Advanced User Management
Elliott says the platform addresses key functional needs that were previously major gaps in the ad-tech market, like flexible funding models that allow franchisees to fund their individual store-level campaigns or pay in aggregate across all of their store locations. Advanced User Management capabilities ensure greater security through roles and permissions to safeguard the platform, and data access is limited based on the franchisee’s approved role. With brand-built campaign templates, franchisors maintain brand integrity and dramatically reduce the risk of errors or policy flags.
Data-Driven Advertising for Franchisees
“Individual franchisee marketing budgets are usually too small to afford bad advertising spends,” said Elliott. “When franchisees are left in the dark and are unaware of what is working, they will most likely waste ad spend, which under serves everyone. With Tiger Pistol’s local-level reporting dashboards, franchisees can see exactly how their campaigns are performing and provide insight into how to best delegate their future ad spend.”
Leveraging First-Party Data Without Direct Access
To give franchisees a competitive edge, franchisors can securely share first party data to franchisee campaigns without providing direct access. This allows franchisees to build better audiences from the start, as opposed to guessing and testing.
Adoption Across Leading Industries
Leading brands across a multitude of industry verticals, including real estate, quick serve restaurants (QSR), and consumer services have chosen to leverage Tiger Pistol’s local advertising platform.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Tiger Pistol Unveils Facebook Advertising Benchmark Reports, Redefines Cost-Effective Social Advertising for Franchises, Quick-Service Restaurants, Marketing Service Resellers, and Agencies
Disrupting Industry Norms: Tiger Pistol’s Innovative Social Advertising Benchmark Reports Redefine Success in Digital Advertising Tiger Pistol, the most advanced collaborative advertising platform, recently announced the release of four comprehensive social advertising benchmark reports, offering invaluable insights for marketers and industry leaders. Ava
Community Over Cookies: The Hidden Path to Dealing with Cookie Deprecation
Marketers knew the day would come, yet that foreknowledge did little to fortify their readiness. Google’s new “Tracking Protection” feature, which blocks third-party cookies on websites, launched last week, sending shockwaves through the marketing world. While currently only 1% of Chrome users are affected, the impending rollout to a broader a
Effective Field Support Part 1: The Key to Building Franchisee Trust and Success
Franchise networks thrive on trust, performance, and brand alignment. But maintaining this balance can feel like a juggling act. Franchisees need simple, effective marketing tools. Field consultants must foster trust while improving outcomes. Corporate marketers have to ensure brand consistency while driving measurable results. The key to conquering these chall
Boost Pet Franchise Success with These Local Advertising Strategies
The pet care franchising space is booming, and it’s no wonder why. Two-thirds of U.S. households have pets, and this number has been growing steadily for decades. Millennials are leading this trend, making up 33% of pet owners. They often see their pets as “starter babies.” A vast majority, 97%, consider their pets a part […]
