Tiger Pistol Expands Partnership with The Wendy’s Company to Empower Franchisees with TikTok Advertising
In a strategic move to enhance local advertising efforts and engage with modern consumers, Tiger Pistol, the premier local advertising platform advertising platform, and The Wendy’s Company are thrilled to announce the expansion of their partnership to include TikTok advertising.
See the simplicity, scale, and performance of the Tiger Pistol Local Advertising Platform.
“Wendy’s values Tiger Pistol as an essential partner in our mission to empower our local markets with top-tier advertising solutions,” said Kristin Tormey, Global Director, Social Media & Digital Engagement at The Wendy’s Company. “Having already achieved remarkable success together in running Facebook and Instagram ads across our extensive network of over 6,000 restaurants, we aim to continue our industry leadership by facilitating the creation of high-quality, brand approved TikTok ads for our franchisees. Tiger Pistol has been instrumental in developing the necessary technology to bring this vision to life. Together, we are setting significant milestones and continue to lead the industry forward.”
Working together, Tiger Pistol is helping Wendy’s franchise restaurants engage with their local communities through vertical video to capture higher levels of engagement from their target audiences. This format minimizes distractions and provides a visually appealing experience, maximizing each ad’s impact. Additionally, shorter video ads are easier for consumers to digest quickly and share with others. According to Capterra’s TikTok Marketing Survey, over half of small retailers and restaurants marketing themselves on TikTok have found immense value in the platform, with 78% realizing a positive return on investment with TikTok ads.
“TikTok’s explosive growth continues unabated, making it an essential addition to Tiger Pistol’s advertising ecosystem,” said Paul Elliott, CEO, Tiger Pistol. “Our collaboration reflects Wendy’s dedication to aligning with contemporary consumer preferences and its commitment to delivering top-tier advertising solutions to its franchisees.”
Tiger Pistol links brands to franchise locations using an easy-to-use, but powerful advertising platform. This platform harnesses the influence of social advertising to attract new customers. Franchise owners or their agency partners can select from a variety of brand-created ads designed to meet their specific business objectives, whether it’s recruiting, increasing foot traffic, or promoting special deals.
For franchise owners and agencies managing multiple locations, Tiger Pistol’s campaign editor simplifies the process by consolidating all campaigns into one efficient workflow. This streamlines the creation of multiple campaigns, even those with complex funding structures. With just a single click, a user can allocate funds for individual store-level campaigns or make collective payments across numerous store locations.
See how Tiger Pistol helps restaurants thrive in competitive markets.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that. Direct Action L
Winning the Eatertainment Game with Low Cost, High Engagement Local Social Advertising
Eatertainment – a concept blending dining with activities like mini-golf, bowling, or axe-throwing – offers a unique experience that keeps guests engaged and spending more. As this industry continues to grow, local social advertising emerges as a crucial tool for driving traffic and increasing average order value. By leveraging platforms like Facebo
Discover the Power of Location-Based Social Advertising with Tiger Pistol’s Advanced Reporting Dashboard
Tiger Pistol’s latest capability consolidates campaign performance across locations, delivering deeper campaign insights. During times of financial constraint, marketing budgets and the performance they drive, become more important than ever. According to eMarketer, 75% of marketers anticipate their budgets will be closely scrutinized this year. As a resu
Comprehensive Facebook Benchmarks for Home Services Franchises
Performance makes the case. Localized advertising isn’t just the right strategic move. It’s the more effective one. When franchisees launch campaigns from their own pages with brand-approved creative and localized targeting, they beat Facebook’s own benchmarks, often by wide margins. Across reach and traffic campaigns, Tiger Pistol’s local execution
