Franchises Should Offer a TikTok Social Ad Tool to Their Franchisees
Franchisees rely on their corporate teams to equip them with the tools and training they need to conquer the local marketing game. One such tool that’s making waves is TikTok advertising. Franchisees are eager to participate in social advertising but often lack the expertise to do so. They need assistance from their franchise marketing teams. Successfully navigating TikTok’s distinct challenges in local marketing necessitates careful tool selection and strong corporate backing.
According to Capterra’s TikTok Marketing Survey, over half of small retailers and restaurants marketing themselves on TikTok have found immense value in the platform. In addition, 78% realized a positive return on investment with TikTok ads. Let’s dive into why it’s crucial for franchise marketers to enable their franchisees with the right tool and support to effortlessly harness the power of TikTok for localized advertising.
Enhanced Brand Consistency
Providing franchisees with TikTok advertising tools ensures brand messaging remains consistent across all locations. This uniformity fosters brand trust and recognition, crucial elements in building a successful franchise network.
Tailored Content for Local Markets
Each franchise location is unique, catering to different demographics and tastes. With local social advertising technology, franchisees can publish brand-approved content that resonates with local audiences. These ads could highlight special promotions, events, local partnerships, or job openings that drive interest and engagement.
Vertical Video Dominance
In the last few years, vertical video has emerged as a powerhouse. TikTok’s vertical video format is tailor-made for mobile, making it easy to consume content on the go while keeping users engaged. Franchisees can capitalize on this trend by delivering brand-created, captivating vertical video ads that capture attention and point consumers to their local restaurants or stores.
Reaching Millennials and Gen Z
TikTok’s primary user base consists of millennials and Gen Z, two demographics with significant purchasing power. By leveraging TikTok advertising, franchisees can directly target these tech-savvy, trend-setting consumers, establishing a strong brand presence among the next generation of loyal customers.
Local TikTok advertising technology consolidates ad performance across locations, enabling franchise marketers to analyze data in aggregate or filter by location, city, state, or region. This data-driven approach allows franchises to fine-tune their advertising strategies for maximum impact, making it easier to justify a TikTok advertising investment.
TikTok advertising is not just a passing trend; it’s a powerful tool that can help franchisees thrive. By equipping franchisees with the technology and knowledge to harness TikTok’s potential, franchise marketers can drive cost-effective, on-brand local advertising efforts. With vertical video dominance and the ability to connect with millennials and Gen Z, TikTok offers a dynamic platform for franchisees to boost their brand presence and return on investment. It’s time to empower your franchisees with the tools they need to succeed in a new channel to drive incremental revenue.