The Expanding Definition of “Location” in Social Advertising for QSR Franchises and Restaurant Brands
The definition of “location” is expanding. It’s more than just a pinpoint on a map; it’s where you direct your audience’s next action. Leveraging local social advertising isn’t just about driving foot traffic; it’s about channeling the power of your brand’s presence. Quick-service restaurants (QSR) and restaurant brands can guide consumers to various touchpoints, from brick-and-mortar locations to their digital counterparts.
Fueling the Surge in Online Food Orders
With a culinary world that’s increasingly digital, there’s a surging demand for food delivery. By 2027, we expect the food delivery industry’s revenues to climb 12.33% annually to an impressive $1.45 trillion. How can QSRs and restaurants tap into this wave? The answer is local social advertising, a versatile tool to either point customers to third-party delivery platforms or lead them to a restaurant’s online ordering system.
Take Ben & Jerry’s, for example. They achieved a staggering 620% jump in online orders by strategically pairing local social advertising with their UberEATS partnership. Using the Tiger Pistol platform, the franchise launched hyper-local social ads at scale with geo-targeting for Uber Eats’ delivery area. The QSR franchise was able to activate local audiences through a call-to-action, “Order Now via Uber Eats” which upon clicking, brought users directly to Uber Eats’ online ordering page for their local Scoop Shop.
Amplifying Brand Presence Through Apps and Loyalty Programs
Loyalty programs and brand mobile apps have become a cornerstone for brands wanting to engage with their customers. An impressive 70% of restaurants now have loyalty programs. And guess what? 86% of diners are eager to join them when offered tempting discounts.
However, there’s a twist. The 2023 Global Customer Loyalty Report highlighted that many loyalty points remain unredeemed. Yet, customers who use their points even once show much more commitment to the brand with increased sales and a higher lifetime value. This is a goldmine! With this knowledge, restaurants and QSRs can employ targeted local social ads, urging customers to redeem their points. The result? Strengthened customer bonds.
Building Strong Customer Relationships
When QSR and restaurant brands forge lasting relationships, sales naturally follow. Through local social advertising, brands can lead customers to points of purchase that resonate more deeply. This strategy makes customers feel recognized, connected, and valued.
Brands today need to think more broadly than traditional locations. With tools like Tiger Pistol, businesses can harness the power of local social ads, reaching customers at various touchpoints. Whether it’s a delivery app, a brand app, an e-commerce site, or even a kiosk, the future of local advertising lies in recognizing where your customers are and meeting them there.
Tiger Pistol supports local social ads that drive consumers to action across the purchase ecosystem including brick-and-mortar, delivery apps, brand apps, ecommerce sites, kiosks, and even vending machines.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
How Fitness Franchise Brands Outperform Facebook Benchmarks with Local Advertising
In the fitness industry, localized advertising isn’t just a strategy – it’s a necessity. Gyms, personal trainers, and wellness studios operate on a hyperlocal level, where proximity and community trust drive memberships. Franchises and multi-location fitness brands need scalable solutions that deliver localized engagement while maintaining cost effici
Meta’s Performance 5 Framework: How Tiger Pistol Harnesses Meta’s Recommendations for Unbeatable Ad Results
Wow. It sure feels great to be proven right! We’ve been playing the Meta advertising game for over 12 years now, 10 of those as a Meta Business Partner. Late last year, Meta made an exciting announcement with their Performance 5—five data-driven tactics that guarantee improved ad results. We couldn’t contain our enthusiasm in the office […
Personalization & Localization: QSR Advertising That Drives Engagement & Loyalty
Personalized advertising is a game-changer when it comes to customer engagement. According to recent studies, 91% of consumers are more likely to shop with brands that provide personalized offers based on their preferences and behaviors. By leveraging shared loyalty data, franchisees can create hyper-targeted ads that reflect their customers’ unique prefe
Meta’s Performance 5 Framework: Campaign Measurement
Meta’s Performance 5 Framework highlights five essential best practices for effective advertising on its platforms. In the sixth installment of the series, we explore recommendation number five: Assess the success of your campaign using conversion lift, A/B testing, and marketing mix modeling. Employing conversion lift measures, marketing mix modeling, an
