The News Isn’t All Bad
For Marketers, It’s an Exciting Time to Advertise on Meta Each Meta earnings report spawns a new wave of articles heralding the demise of Meta. TikTok is taking market share. Gen Z is looking for new platforms. Meta has lost focus and will die on the Metaverse sword. Reading these headlines, it would seem users […]
Why the Answer to the Frankenstack is NOT Consolidation, but Integration
Recently, I came across a piece of clickbait that read, “20 Things Chefs Say to Watch Out for When Dining Out.” Since I eat out a fair amount, I clicked it. Among the list was this recommendation, “The bigger the menu, the more likely most of it is frozen food.” Living in New York […]
Why Are You Not Looking at Local Social Advertising to Shorten the Customer Journey?
Business Insider recently published an article explaining the recent ad price drops at Amazon, Google, Meta, and others as the result of, “moving budgets from big, brand-oriented campaigns that aim to increase awareness to performance campaigns that more directly drive sales.” This shift reflects a larger trend to shorten the customer journey, especi
The Definitive Guide to Paid Social Management for Franchise Marketers
Learn the three key factors necessary for creating a successful paid social advertising program.
Why You Should STOP Reading Trends in Franchise Marketing
As a kid, I spent far too much time trying to complete the “Choose Your Own Adventure” books. For those who are not familiar with these books, you read the book normally until you are presented with a choice. For each choice there was a different page number. For example, “To enter the room with […]
Reality Check: They May Not Have Made Headlines, But These Social Advertising Trends Will Impact 2023
It is hard to believe 2022 has already reached its conclusion. For many of us in social advertising, it has left us with giant headlines of shifting landscapes that demand we reevaluate our social media strategies. And yet, as we at Tiger Pistol sat down to write what changes in 2022 will truly be […]
Two Channel Marketing Trends You Can’t Ignore for 2023
The CMO Council recently released a report focused on the relationships between brand marketing leadership and their local marketing channels that surfaced two major trends that simply can’t be ignored in 2023 planning. The report’s data indicates that marketing leaders are (finally) recognizing local marketing channels as a source of incremental rev
Edrington UK Selects Tiger Pistol for Brand Control and Advanced Analytics
Activation strategy connects ad performance and order volume with local social advertising for the international, multi-brand spirits company. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, has announced today a new partnership in the United Kingdom with Edrington UK, the sales, marketing and distribution b
Digiday Names Tiger Pistol “Best Social Marketing Platform” for the Third Time in Annual Technology Awards
Continuous innovation for companies that need localized campaign strategies at scale among top reasons for Tiger Pistol’s most recent win. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this
The Biggest AdTech Mistake You Can Make With National-to-Local Social Advertising
Never build a strategy around your tech platform. That’s it. That’s the mistake. Instead, choose your tech platform based on your strategy. Here are 6 questions to guide you when evaluating which AdTech platform is right for what you want to accomplish. Scale: How Do You Define It and How Does It Occur […]
