The Mayer of Strategy: Deploying Micro Campaigns at Scale to Address Different Customer Segments
Chris Mayer serves as Senior Solutions Engineer at Tiger Pistol. His series, Mayer of Strategy, examines social advertising strategies that depart from the traditional digital marketing linear funnel approach. Chris outlines methods for both decentralized and centralized frameworks, in which product messaging is negotiated through different stakeholders –
3 Reasons Marketers Are Collaborating More With Their Local Partners Than Ever
Your network of locations and channel partners represent an enormous opportunity for exponential revenue, but historically, brands have taken the easy road of marketing directly to consumers. Not surprising, as most agencies and tech solutions gear toward direct sales. Times have changed. Digital transformation in local markets has accelerated with consu
Collaboration in the Metaverse
There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]
How Franchise Service Brands Can Stay Top of Mind with National-to-Local Facebook Advertising
Most people live by the motto “If it ain’t broke, don’t fix it.” You don’t get an oil change for the heck of it or hire a lawn service when there’s snow on the ground. Yet we all know circumstances change. At some point, your oil will need to be changed, or your lawn will […]
Why the Future of Social Advertising is Collaborative
Drive brand preference, accelerate sales, build channel partner loyalty - only with collaborative advertising can you achieve all three at once. See evidence through industry reports, expert insights, success stories, and more.
Reward Your Dealers (and Your Brand) with Collaborative Advertising
Collaborative social advertising rewards dealers for their loyalty to your brand by empowering them with a high-performance medium to stay top of mind and increase credibility in their community, all while helping them retain known customers and drive preference for your brand and products. Help Your Dealers Keep Your Brand and Products Top of Mind [&hellip
