A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Objectives & Budget
Facebook, Instagram, and TikTok stand out as powerful platforms for brands looking to connect with their audiences. These platforms offer a range of advertising objectives and budgeting options, tailored to fit various marketing goals. This guide will help you better understand these social media advertising platforms, their available objectives, and some best
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Audience Targeting
Pinpointing and engaging with the right audience can make or break a social media advertising campaign. This is even more critical for local social advertising. Franchisees and location managers have limited budgets. Every dollar counts. Audience targeting ensures advertising is not wasted on viewers outside their area. While Facebook, Instagram, and TikTok sha
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
Franchises Should Offer a TikTok Social Ad Tool to Their Franchisees
Franchisees rely on their corporate teams to equip them with the tools and training they need to conquer the local marketing game. One such tool that’s making waves is TikTok advertising. Franchisees are eager to participate in social advertising but often lack the expertise to do so. They need assistance from their franchise marketing teams. […]
Community Over Cookies: The Hidden Path to Dealing with Cookie Deprecation
Marketers knew the day would come, yet that foreknowledge did little to fortify their readiness. Google’s new “Tracking Protection” feature, which blocks third-party cookies on websites, launched last week, sending shockwaves through the marketing world. While currently only 1% of Chrome users are affected, the impending rollout to a broader a
Beyond Data: Leveraging Franchisee Input to Determine Local Social Media Advertising Success
As a franchise marketer, it’s easy to get fixated on metrics, KPIs, and conversion rates, sometimes overlooking a valuable resource: the human perspective. While analyzing numbers brings clarity, tapping into franchisee insights enriches your marketing strategies in significant ways. Franchisees are closest to the customers, and they possess insights that
The Role of Sales Data in Effective Franchise Social Media Advertising
Franchise marketers face the dual challenge of justifying every marketing dollar spent and satisfying the demands of both corporate boards and franchisees, who contribute to the marketing budget. In an era of heightened budget scrutiny, the pressure to demonstrate a strong return on investment is universal among marketers. Yet, franchise marketers must navigate
Decipher Your Data: Key Metrics for Franchise Marketers
Effective social advertising for franchisees isn’t a matter of luck—it’s a science. Translating metrics into actionable strategies remains one of the most critical skills a franchise marketer can possess. Let’s dive into how to sharpen this skill and build local social campaigns that dazzle and deliver. Defining Success: Setting Goals for Lo
Overcoming Franchise Social Advertising Data Challenges
Local social advertising data, whether handled by an agency or individual franchisees, is often scattered across various locations. It’s difficult to compare separate campaigns using native advertising tools. Exporting and analyzing data in Excel is time-consuming and prone to mistakes. Yet, bringing all this data together is crucial for spotting trends,
