Maximizing Sports Sponsorships: Tiger Pistol’s New Playbook for Beverage Marketers Puts Sports Fans in Focus for On-Premise Success
Discover the Winning Strategy for Driving Sales with Local Social Media Advertising
CGA by NIQ, the trusted on-premise measurement, insight, and research consultancy to food & drink businesses across the globe, recently published a series of reports that demonstrate that the future of pubs and bars is intrinsically linked to sports fans.
Bridging Sponsorships with Local Sales Opportunities
To aid beverage marketers seeking to effectively promote sports sponsorships, nurture trade relationships, and engage customers, Tiger Pistol, the most advanced collaborative advertising platform, released a new comprehensive playbook. “Converting Cheers to Sales: A Social Advertising Playbook for Beverage Marketers to Boost On-Premise Sales” explains how beverage marketers can leverage their sports sponsorships through local social media advertising that drives engagement at local retail and on-premise locations.
“While beverage brands often channel resources into sports sponsorships and product placements, CGA’s research begs an alignment of these strategies with local bar and restaurant watch parties,” said Sarah Cucchiara, VP of Business Development at Tiger Pistol. “Through local social advertising, beverage marketers can combine their recognizable brand creative might with their trade partners’ local clout to boost sales and become the go-to brand for local sports fans. Our new playbook reveals how this strategy drives foot traffic and revenue for trade partners, strengthens brand-trade relationships, and creates a direct link between the brand and its consumers.”
Collaborating with Trade Partners for Greater Impact
Cucchiara adds that beverage brands who collaborate with their trade partners on local social advertising for live watch experiences will yield more lucrative results and build on their sponsorship investments.
“The research shows when sports fans visit their local pub or bar to cheer on their favorite team, they stay longer, they spend more, and they come back often. It’s the perfect combination to drive sales,” said Cucchiara. “Brands that use local social advertising to tie their sponsorship to local venues tap into the incredible power of sports fandom and local community spirit to drive sales and extend their sponsorship investment.”
Download the Playbook
Don’t miss out on this game-changing resource that promises to redefine the way beverage marketers approach promoting sports sponsorships. Download our Playbook: Converting Cheers to Sales: A Social Advertising Playbook for Beverage Marketers to Boost On-Premise Sales today.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
TikTok vs. Instagram Reels: A Winning Strategy for the Greater Cleveland Food Bank
In the bustling heart of Cleveland, the Greater Cleveland Food Bank (GCFB) provides meals to families and individuals in need. One in seven of the area’s residents struggles with food insecurity. GCFB’s mission was clear: encourage monetary donations during checkout at participating local grocery stores. To tackle this, they decided to tap into the power [&
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
How Beverage Brands can Score Big on Partner Loyalty with Local Social Advertising
Offering social advertising, whether linked to sports events or just as a regular practice, fosters enduring loyalty among your trade partners. With supplier relationships currently earning just average ratings, there’s untapped potential to solidify long-term advocacy with venues. Local social advertising elevates your brand’s standing and broadens
