How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads

Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunities for service-based industries to leverage advanced advertising tools and enhance their visibility.

For industries like consumer services, media and entertainment, travel and hospitality, restaurants, automotive, home and building services, and education, Amazon Sponsored Display Ads enable advertisers to discover, reach, and engage audiences in relevant contexts across their shopping and entertainment journeys. Let’s explore how Amazon Sponsored Display Ads can transform advertising strategies for multi-location brands, marketing resellers, and agencies to help their local business partners and clients thrive.

Reach Relevant Audiences in Relevant Locations 

Activate Amazon Ads exclusive audience insights built from shopping and streaming signals to reach relevant audiences on Amazon.com, Twitch, IMDb, and thousands of websites and apps.

For example, if an Amazon store customer is viewing or purchasing items to care for a new puppy, they are a prime audience for dog trainers, doggie daycares, grooming salons, and more! You can also refine your audience to postal code, city, designated market area (DMA), and state locations relevant to your business if desired.

Drive Visits to Your Site with Visually-Appealing Creative Formats 

Boost the visibility of your business and drive visits to your website with engaging display ads. All you need is your brand logo, headline, and lifestyle image to get started. Amazon optimizes your ad for a variety of placements, sizes, and devices.

Advertise with No Minimum Budget Requirements and Flexible Cost Types

With no minimum budget requirements, Sponsored Display unlocks the power of Amazon Ads and provides a full-funnel solution for any advertiser. Simply determine the maximum daily budget, then optimize for reach, clicks/traffic, or leads, making sponsored display a full funnel solution.

Scale Sponsored Display Ads for Local Businesses

Tiger Pistol is one of the first partners to take part in the Amazon Sponsored Display product. By managing your Amazon campaigns through Tiger Pistol, advertisers can launch numerous campaigns with exceptional efficiency and rapid scaling. As an Amazon-verified partner, Tiger Pistol enables you to initiate, optimize, and monitor your Amazon campaigns seamlessly within our platform, helping your team achieve remarkable growth and success.

With the ability to reach relevant audiences in specific locations, create visually appealing ads, and operate with no minimum budget requirements, Sponsored Display Ads provide a flexible and effective advertising option for local businesses. By partnering with Tiger Pistol, brands, marketing resellers, or agencies can manage and optimize these campaigns efficiently.

Learn more about Amazon Sponsored Display Ads powered by Tiger Pistol. 

Notes: This product is in beta in the U.S. only. Ads from specific industry verticals, such as financial services, alcohol, gambling, real estate, and employment sites are not supported.