Edrington UK Selects Tiger Pistol for Brand Control and Advanced Analytics
Activation strategy connects ad performance and order volume with local social advertising for the international, multi-brand spirits company.
Tiger Pistol, the premier local advertising platform, has announced today a new partnership in the United Kingdom with Edrington UK, the sales, marketing and distribution business of Edrington, in support of leading spirits like The Macallan, Maker’s Mark and Roku Gin.
New Activation Strategy for Leading Spirits Brands
“Tiger Pistol enables us to get closer to our consumers to help drive footfall into venues across the UK, at a time when the trade needs support,” said Alice Buchanan, Digital Customer Activation Manager, Edrington UK. “We also now have the ability to tie ad performance to bookings and order volume with our UK customers, so we can quantify the efficacy of our marketing spend.”
Localized Social Advertising for On-Premise Success
Tiger Pistol’s local advertising platform enables Edrington UK to deploy localized social advertising campaigns across the UK market, promoting their brands through the local Facebook Business Pages of on-premise pub partner, All Bar One, a leading high-street National Multiple Operator fascia in the UK owned by Mitchells and Butlers. With localized Facebook and Instagram ads focused on product releases and drink specials, Edrington UK drives increased footfall and sales uplift for each All Bar One location. Tiger Pistol’s platform is built to activate customers locally with location-based ads that maintain the brand’s consistency and integrity, without sacrificing performance.
Achieving Scalable Brand Control
“With Tiger Pistol, we’ve achieved our goal of brand control at scale,” said Buchanan. “We simply choose the ads we want to run for all or any locations and publish on behalf of our partners. Tiger Pistol not only removes the arduous task of localization, but also provides a vehicle to significantly contribute to our partners’ success.”
Investing in Trade Partner Relationships at Scale
“On-premise and off-premise partners are the lifeblood of beverage businesses. By providing social advertising campaigns that drive traffic directly to their partners, Tiger Pistol enables Edrington UK to invest in these vital relationships at scale,” said Paul Elliott, CEO, Tiger Pistol.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The Winning Play: Strategies for Localizing Beverage Ads
How your beverage brand localizes its social ads hinges on your target location’s regulatory framework. For instance, in the United States, alcohol makers, distributors, and sellers must operate separately, and brands cannot advertise directly for retailers or pay for their advertising. Conversely, in many European and South American countries, alcohol br
From Compliance to Campaign Execution: Why Local Social Advertising at Scale Requires Specialized Expertise
Effective Facebook and Instagram advertising at scale requires specialized expertise to ensure campaigns are developed and executed in a way that maximizes results. When evaluating a social AdTech partner, make sure they can speak in-depth about how their team and tools address the following areas of importance. Meta’s Constantly Changing Landscape Meta is ev
Leveraging Consumer Beverage Preferences in Competitive Socializing with Local Social Ads
Eatertainment in the USA and competitive socializing in the UK share the same vibrant concept: combining dining and drinking with fun activities like indoor golf, bowling, pickleball, and more. For beverage marketers, these venues present a unique opportunity to blend local advertising with consumer insights, driving on-premise sales. A new report from CGA by N
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
