Digital Strategies That Drive Local Action for Home Services Franchises
Homeowners aren’t browsing digital platforms passively. They’re planning projects, checking reviews, and pricing out upgrades, and they’re doing it on the same channels where they scroll for news, recipes, and entertainment.
Seventy percent of homeowners now prefer to book services online. Forty-five percent discover providers through social media. The buying journey isn’t linear, and it doesn’t always start with a search bar. It starts on the platforms people already use, and where they already trust what they see.
Platform selection shapes outcomes. Facebook, Instagram, TikTok, and Amazon Sponsored Display each play a distinct role in the home services marketing mix. When franchisees understand what each channel does best and are equipped with campaigns built for those strengths, they stay top of mind, no matter where the homeowner is in the decision cycle.
Facebook’s wide reach and advanced targeting capabilities make it a foundational platform for local visibility. Its tools allow franchisees to target by zip code, city, or radius, making it ideal for promoting time-sensitive services and recurring maintenance.
Homeowners across generations still rely on Facebook to find local recommendations, read reviews, and vet businesses. It’s where trust is built and reinforced.
Use Facebook for:
- Promoting seasonal services and limited-time offers.
- Highlighting customer reviews and high ratings.
- Staying visible across demographics with affordable daily budgets.
Instagram & TikTok
Short-form video performs exceptionally well on Instagram and TikTok, particularly for engaging younger homeowners. These platforms reward creativity, personality, and authenticity over polish.
On Instagram, Reels offers strong geographical and demographic targeting with a lower barrier to entry. TikTok reaches a broader area at a higher entry cost, but offers unmatched discovery potential for brands that lean into storytelling.
Use Instagram Reels and TikTok for:
- Service demos and before-and-after transformations.
- Relatable content that meets the needs of your audience.
- Engaging younger, digital-first audiences.
Amazon Sponsored Display
Amazon Sponsored Display offers service-based franchisees the opportunity to appear alongside relevant home product searches, even if they don’t sell products directly on Amazon.
With only a one dollar minimum daily spend, Sponsored Display connects services to moments of consumer intent. A homeowner shopping for pest traps or water filters is already thinking about the job – they just need to see the right provider at the right time.
Use Amazon Sponsored Display for:
- Targeting high-intent buyers based on product behavior.
- Supporting seasonal promotions and complementary needs.
- Keeping franchisees visible during early consideration.
Platform Matters. Strategy Wins.
Every platform plays a different role. Facebook builds credibility. Instagram and TikTok create emotional connections. Amazon drives awareness when it counts the most. The strongest local advertising programs lean into those strengths with platform-specific campaigns that are easy to launch, brand-safe, and locally relevant.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Navigating Compliance Urgency: European Privacy Regulations, Meta’s Platform Modifications, and AdTech Challenges
European Privacy Regulations and Meta’s Platform Changes The European Union (EU) has recently introduced the Digital Services Act (DSA) as an additional measure under the General Data Protection Regulation (GDPR), aimed at implementing stricter regulations within the digital realm. This new legislation now imposes greater responsibilities on advertising t
From Brand-Level Data to Franchisee Success: Maximizing Loyalty Program Potential
Quick Service Restaurant (QSR) marketers grasp the pivotal role played by loyalty programs in customer retention and driving sales. However, brands often hold their loyalty data card close to their vest, hoarding this vital information from their franchisees and setting the stage for missed opportunities. Start Smart Change the game and set everyone up to [&hel
Tiger Pistol Releases Industry Benchmark Reports Highlighting the Power of Localized Social Advertising
New Reports Reveal How Local Advertising Helps Multi-location Brands in the Restaurant, Home Service, Education, Beauty, and Fitness Industries Outperform Facebook Benchmarks Tiger Pistol, the most advanced local advertising platform, today announced the release of five industry-focused benchmark reports, showcasing how localized social advertising helps brands
How to Build a Future-Ready Local Advertising Program for QSR Brands
What worked last quarter may not work next quarter. Platforms evolve. Consumer expectations shift. New competitors enter with aggressive pricing, new formats, or viral content. In this environment, the most valuable asset a QSR brand can build isn’t just a strong campaign. It’s a scalable, adaptable marketing system. Why Local Advertising Infrastructure Mat
