Marketing Resellers: How to Outperform Facebook Benchmarks for Home Services SMBs
When SMBs ask if local advertising is worth the investment, resellers can lead with data. Hyperlocal campaigns, automated for speed and precision, consistently deliver better outcomes, with lower costs, higher engagement, and steadier performance over time.
For marketing resellers, these results create a competitive edge. They support stronger retention, better conversations with prospects, and a more scalable service model.
Reach Campaigns: Stronger Visibility, Smarter Spend
In Q1 2025, home services campaigns launched through Tiger Pistol averaged a $4.72 CPM. Facebook’s home services benchmark for the same quarter came in at $9.84. That’s a 52% improvement in cost efficiency when reaching local audiences. These results reflect the power of local relevance and smart automation, delivering visibility where and when it matters most.
Traffic Campaigns: Better Click Efficiency
In the same quarter, Tiger Pistol campaigns averaged a $0.58 CPC, compared to $0.90 for Facebook’s home services benchmark. That’s a 36% improvement in cost per click.
Campaigns built with location-specific creative and launched from the SMB’s own page consistently drive more meaningful engagement.
Quarterly Trendline: Performance You Can Count On
Ad costs often fluctuate with the season. Resellers who offer stability create a foundation for smarter planning and better forecasting. In Q4 2024, Facebook’s average CPM for home services spiked to $14.35. Tiger Pistol held steady at $6.77. By Q1 2025, Facebook CPMs hovered at $13.16, while Tiger Pistol dropped back to $4.72.
CPC remained just as steady. While Facebook’s all-industry CPC rose from $0.55 to $0.77 over five quarters, Tiger Pistol held between $0.51 and $0.60. This kind of consistency supports confidence at scale, for both the reseller and their clients.
Category by Category: Strong Results Across the Board
Tiger Pistol’s local execution model outperformed Facebook benchmarks across every major home services category, including HVAC, pest control, painting, plumbing, and more.
Tiger Pistol campaigns also delivered lower CPC across all service types. Every dollar travels further. Every click drives more value. These results aren’t isolated to one niche. They reflect a repeatable, scalable model that performs across segments.
Why It Works
Local relevance drives stronger performance. Campaigns that run from the SMB’s own business page, with geography-based targeting and best-practice templates, perform better because they feel personal, timely, and credible.
Marketing resellers who build programs around this model offer more than execution. They deliver measurable value and marketing that feels made for the business.
The Takeaway
Efficient CPM. Strong CPC. Cost control across quarters. Outperformance across verticals.
This isn’t a theory. It’s a track record.
With a platform designed for hyperlocal execution, marketing resellers can lead with performance, scale with confidence, and offer clients something powerful, results that grow their business and yours.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
How TikTok is Redefining Search and Local Advertising
As our friends at SOCi highlighted in their latest research, TikTok has become the new search engine for Gen Z, with 62% preferring it over Google. This shift isn’t surprising, or as Gen Z might say, “We been knew.” Recognizing this trend, Tiger Pistol launched one of the first local social advertising solutions for TikTok […]
Tiger Pistol’s New Playbook Shows Marketing Resellers How to Scale SMB Advertising Efficiently and Profitably
Empowering Marketing Service Resellers with Scalable, High-Impact Solutions, Tiger Pistol’s Playbook Delivers Strategies to Maximize Profitability and Drive Growth Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest resource for marketing resellers, Scaling SMB Advertising: A Marketing Reseller’s Guide to Ef
Unpacking Meta’s Advantage and Advantage+: A Q&A with Tiger Pistol’s VP of Product
We recently caught up with Bob Govia, Tiger Pistol’s VP of Product, for a Q&A. We discussed Meta’s exciting rebranding of its AI campaign automation and optimization functionalities. Furthermore, we explored the latest release of their powerful AI creative capabilities, now accessible through Meta’s marketing API. Unveiling Advantage and
SMBs Shift Budgets to Digital Advertising: Opportunities for Marketing Resellers
Small and medium-sized businesses (SMBs) are reallocating their budgets, showing a clear preference for digital advertising. The recent “Modern Commerce Monitor – Localogy Wave 9” report underlines this trend, offering valuable insights for marketing service resellers. These points reflect the growing importance and strategic shift towards digital and
