Marketing Resellers: How to Outperform Facebook Benchmarks for Home Services SMBs
When SMBs ask if local advertising is worth the investment, resellers can lead with data. Hyperlocal campaigns, automated for speed and precision, consistently deliver better outcomes, with lower costs, higher engagement, and steadier performance over time.
For marketing resellers, these results create a competitive edge. They support stronger retention, better conversations with prospects, and a more scalable service model.
Reach Campaigns: Stronger Visibility, Smarter Spend
In Q1 2025, home services campaigns launched through Tiger Pistol averaged a $4.72 CPM. Facebook’s home services benchmark for the same quarter came in at $9.84. That’s a 52% improvement in cost efficiency when reaching local audiences. These results reflect the power of local relevance and smart automation, delivering visibility where and when it matters most.
Traffic Campaigns: Better Click Efficiency
In the same quarter, Tiger Pistol campaigns averaged a $0.58 CPC, compared to $0.90 for Facebook’s home services benchmark. That’s a 36% improvement in cost per click.
Campaigns built with location-specific creative and launched from the SMB’s own page consistently drive more meaningful engagement.
Quarterly Trendline: Performance You Can Count On
Ad costs often fluctuate with the season. Resellers who offer stability create a foundation for smarter planning and better forecasting. In Q4 2024, Facebook’s average CPM for home services spiked to $14.35. Tiger Pistol held steady at $6.77. By Q1 2025, Facebook CPMs hovered at $13.16, while Tiger Pistol dropped back to $4.72.
CPC remained just as steady. While Facebook’s all-industry CPC rose from $0.55 to $0.77 over five quarters, Tiger Pistol held between $0.51 and $0.60. This kind of consistency supports confidence at scale, for both the reseller and their clients.
Category by Category: Strong Results Across the Board
Tiger Pistol’s local execution model outperformed Facebook benchmarks across every major home services category, including HVAC, pest control, painting, plumbing, and more.
Tiger Pistol campaigns also delivered lower CPC across all service types. Every dollar travels further. Every click drives more value. These results aren’t isolated to one niche. They reflect a repeatable, scalable model that performs across segments.
Why It Works
Local relevance drives stronger performance. Campaigns that run from the SMB’s own business page, with geography-based targeting and best-practice templates, perform better because they feel personal, timely, and credible.
Marketing resellers who build programs around this model offer more than execution. They deliver measurable value and marketing that feels made for the business.
The Takeaway
Efficient CPM. Strong CPC. Cost control across quarters. Outperformance across verticals.
This isn’t a theory. It’s a track record.
With a platform designed for hyperlocal execution, marketing resellers can lead with performance, scale with confidence, and offer clients something powerful, results that grow their business and yours.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
Engaging Home Services Consumers: Strategic Use of Facebook, Instagram, TikTok, and Amazon
Millennials are redefining how home repairs are approached, with many opting to hire professionals over tackling tasks themselves. For example, only 20% of millennial homeowners feel confident repairing drywall or installing a ceiling fan, and just 31% are comfortable attempting exterior painting or light installations. Surprisingly, nearly one-third (30%) of m
Six Key Factors for Evaluating Top-notch Local Social Advertising Platforms
As businesses grow their partner programs, selecting the right adtech and social solutions becomes paramount for amplifying brand messages through local partners. To achieve this, brands must transition to tools that offer simplicity, guidance for non-marketers, and the ability to scale across diverse organizational structures. Easy Onboarding Streamlining the
