Meta’s Performance 5 Framework: Getting Personal with Scale
Meta’s Performance 5 Framework calls out five high-impact best practices for advertising across its properties. The fourth installment of this series dives into recommendation number three: Differentiate your creative by audience. The “spray & pray” approach to marketing has become obsolete. Astute marketers are honing their advertising strategi
Meta’s Performance 5 Framework: Using Automation Tools to Optimize Campaigns
Meta’s Performance 5 Framework revolutionizes advertisers’ performance by implementing five powerful best practices that amplify results when using Meta’s ad products. In the third part of our series, exploring the Performance 5 Framework, we dive into recommendation number two: Use Automation Tools to Optimize Campaigns. Automation offers mar
Meta’s Performance 5 Framework: The Impact of Simplifying Your Account Structure
Meta’s Performance 5 Framework comprises five game-changing best practices that supercharge advertisers’ performance when they leverage Meta’s ad products. In part 2 of our series on the Performance 5 Framework, we’ll take a closer look at recommendation number one: Simplify your account structure and put ad creative in one central campaign. W
Meta’s Performance 5 Framework: How Tiger Pistol Harnesses Meta’s Recommendations for Unbeatable Ad Results
Wow. It sure feels great to be proven right! We’ve been playing the Meta advertising game for over 12 years now, 10 of those as a Meta Business Partner. Late last year, Meta made an exciting announcement with their Performance 5—five data-driven tactics that guarantee improved ad results. We couldn’t contain our enthusiasm in the office […
Unpacking Meta’s Advantage and Advantage+: A Q&A with Tiger Pistol’s VP of Product
We recently caught up with Bob Govia, Tiger Pistol’s VP of Product, for a Q&A. We discussed Meta’s exciting rebranding of its AI campaign automation and optimization functionalities. Furthermore, we explored the latest release of their powerful AI creative capabilities, now accessible through Meta’s marketing API. Unveiling Advantage and Ad
From Brand-Level Data to Franchisee Success: Maximizing Loyalty Program Potential
Quick Service Restaurant (QSR) marketers grasp the pivotal role played by loyalty programs in customer retention and driving sales. However, brands often hold their loyalty data card close to their vest, hoarding this vital information from their franchisees and setting the stage for missed opportunities. Start Smart Change the game and set everyone up to [&hel
Amplifying Success: Data-driven Sales Tactics for Marketing Service Resellers
To meet the growing demands of local businesses, marketing service resellers must provide comprehensive solutions that harness the full potential of online advertising. While paid search advertising is widely regarded as a vital driver of website traffic, an exclusive focus on intent-based advertising means your customers are letting a host of prospects slip th
Avoiding Social Advertising Overlap Between Your Consumer Brand and Channel Partners
Consumer brands rely on strong relationships with their channel partners to extend their market share and achieve a local brand presence. Brands that provide social advertising programs as part of their overall channel marketing package reap far larger returns than merely providing brand assets. However, a common concern is whether local channel campaigns will
If They Post a Lot, Why Do My Franchisees Need Paid Social Advertising Too?
With an astonishing three billion monthly active users, Facebook is the unrivaled social media powerhouse. For franchise marketers aiming to captivate diverse age groups and conquer multiple geographic locations, Facebook stands as an indispensable cornerstone of any formidable social media marketing strategy. Nevertheless, an intriguing question lingers among
Revolutionize Marketing Accountability with Collaborative Social Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%
