Engaging Health & Beauty Consumers: Strategic Use of Facebook, Instagram, TikTok, and Amazon
In the rapidly evolving health and beauty industry, technology is driving transformative changes in how consumers engage with products and services. For instance, nearly 60% of users have made a beauty purchase after seeing the product on social media and, specifically, 89% of TikTok users have made a beauty purchase after seeing a product on the platform,
How TikTok is Redefining Search and Local Advertising
As our friends at SOCi highlighted in their latest research, TikTok has become the new search engine for Gen Z, with 62% preferring it over Google. This shift isn’t surprising, or as Gen Z might say, “We been knew.” Recognizing this trend, Tiger Pistol launched one of the first local social advertising solutions for TikTok […]
Capitalize on the Coffee Industry’s Hot Streak with Facebook, Instagram, TikTok, and Amazon Ads
The coffee industry is extra hot this year, with a surge in visits and mobile orders. According to a recent study by Placer.ai, coffee chains saw a 5.1% YoY increase in visits in early 2024. Major players like Starbucks and Dunkin’ are expanding their footprints to meet growing demand without diluting existing store performance. Return-to-office […]
Maximizing Pizza Franchise Growth with Facebook, Instagram, TikTok, and Amazon Ads
While the pizza industry typically adopts a consistent marketing strategy year-over-year, recent indicators suggest notable shifts compared to the previous year. In 2024, Pizza Today key insights show social media is an important channel, with 78% of pizza operators using social media as part of their local marketing efforts, and Facebook continues to dominate
SMBs Shift Budgets to Digital Advertising: Opportunities for Marketing Resellers
Small and medium-sized businesses (SMBs) are reallocating their budgets, showing a clear preference for digital advertising. The recent “Modern Commerce Monitor – Localogy Wave 9” report underlines this trend, offering valuable insights for marketing service resellers. These points reflect the growing importance and strategic shift towards digital and
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Local Advertising Strategies for Ice Cream Franchises
The ice cream market continues to be a favorite in franchising, driven by its universal appeal and steady growth. The global ice cream market is forecast to hit over $89 billion by 2025, driven by a steady CAGR of 4% from 2020 to 2025. This growth is fueled by rising disposable incomes, evolving consumer tastes, […]
Empowering Education Franchises: Leveraging Social Media and Amazon Ads to Drive Growth
As public education continues to grapple with pandemic setbacks, the 2024 Education Recovery Scorecard, a joint effort by Harvard and Stanford, reveals mixed progress. Students in 30 states have clawed back about a third of their lost math skills and a quarter of their reading abilities. Yet, the National Assessment of Educational Progress (NAEP), colloquially
Exceed Fitness Franchise Goals with These Winning Local Advertising Strategies
As the fitness industry stabilizes from the post-pandemic boom, fitness franchises must focus on new strategies to stay competitive and meet their members’ demands. A recent Placer.ai report highlights key trends among fitness chains, including the shifting preference towards evening workouts, the rise of specialized fitness offerings, and young, single pro
Boost Pet Franchise Success with These Local Advertising Strategies
The pet care franchising space is booming, and it’s no wonder why. Two-thirds of U.S. households have pets, and this number has been growing steadily for decades. Millennials are leading this trend, making up 33% of pet owners. They often see their pets as “starter babies.” A vast majority, 97%, consider their pets a part […]
