Meta’s Performance 5 Framework: How Tiger Pistol Harnesses Meta’s Recommendations for Unbeatable Ad Results
Wow. It sure feels great to be proven right! We’ve been playing the Meta advertising game for over 12 years now, 10 of those as a Meta Business Partner. Late last year, Meta made an exciting announcement with their Performance 5—five data-driven tactics that guarantee improved ad results. We couldn’t contain our enthusiasm in the office […
Unpacking Meta’s Advantage and Advantage+: A Q&A with Tiger Pistol’s VP of Product
We recently caught up with Bob Govia, Tiger Pistol’s VP of Product, for a Q&A. We discussed Meta’s exciting rebranding of its AI campaign automation and optimization functionalities. Furthermore, we explored the latest release of their powerful AI creative capabilities, now accessible through Meta’s marketing API. Unveiling Advantage and
From Brand-Level Data to Franchisee Success: Maximizing Loyalty Program Potential
Quick Service Restaurant (QSR) marketers grasp the pivotal role played by loyalty programs in customer retention and driving sales. However, brands often hold their loyalty data card close to their vest, hoarding this vital information from their franchisees and setting the stage for missed opportunities. Start Smart Change the game and set everyone up to [&hel
Amplifying Success: Data-driven Sales Tactics for Marketing Service Resellers
Discover how Tiger Pistol can power your local advertising success. Let’s Talk
Avoiding Social Advertising Overlap Between Your Consumer Brand and Channel Partners
Consumer brands rely on strong relationships with their channel partners to extend their market share and achieve a local brand presence. Brands that provide social advertising programs as part of their overall channel marketing package reap far larger returns than merely providing brand assets. However, a common concern is whether local channel campaigns will
If They Post a Lot, Why Do My Franchisees Need Paid Social Advertising Too?
With an astonishing three billion monthly active users, Facebook is the unrivaled social media powerhouse. For franchise marketers aiming to captivate diverse age groups and conquer multiple geographic locations, Facebook stands as an indispensable cornerstone of any formidable social media marketing strategy. Nevertheless, an intriguing question lingers among
Revolutionize Marketing Accountability with Local Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%
Navigating Compliance Urgency: European Privacy Regulations, Meta’s Platform Modifications, and AdTech Challenges
European Privacy Regulations and Meta’s Platform Changes The European Union (EU) has recently introduced the Digital Services Act (DSA) as an additional measure under the General Data Protection Regulation (GDPR), aimed at implementing stricter regulations within the digital realm. This new legislation now imposes greater responsibilities on advertising t
Meta’s Mojo: An Unstoppable Force in the Paid Social Landscape
Despite the adversities of the past year and the constantly changing digital landscape, Meta has course-corrected and emerged arguably more robust and adaptable. It has demonstrated an ability to recover and consolidate its commanding position in the paid social space. If we’re talking mojo, Meta is undeniably back in full swing, and there are compelling
Infographic: 2 Ways Brands Can Localize & Personalize Meta Advertising
Localizing your Facebook and Instagram ads is crucial for reaching your target audience more effectively, building trust and credibility with potential customers, and ultimately driving more conversions and revenue for your business. Despite the desire to localize, there is much confusion surrounding the best approach. To set the record straight, we have create
