Scaling Local Impact: How Brands Can Leverage Independent Dealers, Distributors, or Retailers for Effective Digital Advertising
Working with independent retailers presents challenges in maintaining brand control while achieving local relevance. Each local business partner is unique, with varying levels of marketing expertise and advertising needs. A top-tier local advertising platform simplifies this by enabling brands to publish hyper-localized campaigns directly from their partners
Driving Consistent Value: Success Stories from Franchise Marketers
Franchises across industries are facing unprecedented challenges as inflation continues to drive up operational costs. According to the 2024 IFA Annual Franchise Report, nearly nine in ten franchisees are feeling the pressure from rising expenses, with four in five reporting a decline in business earnings. As labor, inventory, and marketing costs soar, franchis
Maximizing ROI: Increase Performance and Reduce Marketing Costs with Local Advertising
In today’s challenging economic environment, franchises are feeling the pressure from all sides. Rising operational costs are driving down profitability, and marketing expenses are no exception. According to the IFA, 80% of franchisees experienced lower business earnings last year due to these increased costs, and one in four franchisees reported a significan
Franchisee Engagement: Empowering Franchisees to Thrive in Local Marketing
Franchisees are highly skilled at managing their businesses, but many find themselves struggling when it comes to marketing. According to the IFA report, 57% of franchisees are single-unit owners, many of whom lack the time and digital marketing expertise necessary to run effective local advertising campaigns. These business owners are focused on operations,
Navigating Inflation: Why Franchisees Need Cost-Efficient Advertising Solutions
In 2024, a staggering 87% of franchisees reported experiencing moderate to substantial impacts from inflation, contributing to increased operational costs across the board. Rising expenses for inventory, labor, insurance, and marketing are squeezing profits and forcing many franchises to make tough decisions about their spending. As consumer demand softens and
Engaging Home Services Consumers: Strategic Use of Facebook, Instagram, TikTok, and Amazon
Millennials are redefining how home repairs are approached, with many opting to hire professionals over tackling tasks themselves. For example, only 20% of millennial homeowners feel confident repairing drywall or installing a ceiling fan, and just 31% are comfortable attempting exterior painting or light installations. Surprisingly, nearly one-third (30%) of m
Driving Local Success with Amazon Ads: Insights from Tiger Pistol at Amazon Boost NYC
The Amazon Boost event in New York City showcased the future of local advertising, uniting industry leaders to exchange actionable strategies. Among the sessions was a panel featuring Tiger Pistol’s own Sarah Cucchiara, VP of Business Development. Her insights revealed how businesses can harness evolving digital tools to drive growth in the communities they s
Agility in Action: How Brands Can Adapt Their Ads to Local Conditions
Brand marketers responsible for driving sales through retail channels, dealers, or multiple locations face complex challenges. Today’s dynamic environment demands quick responses to changing store operations, local events, and shifts in customer behavior. To maintain strong ties with local communities, a top-tier local advertising platform offers the tools ne
Platform-Specific Strategies: Maximize QSR Loyalty Program Impact Through Local Advertising
The restaurant industry has experienced significant shifts in recent years, with technology and customer preferences evolving rapidly. According to TouchBistro’s 2024 State of Restaurants Report, takeout and delivery have surged, with 95% of operators now using online ordering platforms, often relying on multiple solutions to meet demand. In addition, 72% of
Leveraging Consumer Beverage Preferences in Competitive Socializing with Local Social Ads
Eatertainment in the USA and competitive socializing in the UK share the same vibrant concept: combining dining and drinking with fun activities like indoor golf, bowling, pickleball, and more. For beverage marketers, these venues present a unique opportunity to blend local advertising with consumer insights, driving on-premise sales. A new report from CGA by N
