Tariffs and Restaurant Franchises: Why Local Operators Need Strong Marketing Support Now
As tariffs and inflation continue to drive up the cost of key ingredients, restaurant franchises, particularly in the quick service (QSR) and fast casual sectors, are grappling with difficult decisions. The pressure to protect margins is mounting, and many operators quickly turn to marketing budgets for cuts. But when every dollar needs to deliver, slashing [&h
Will TikTok Be Banned? Marketers Can’t Afford to Wait and See
The clock is ticking on TikTok. If the platform isn’t sold to an approved U.S. buyer by April 5, 2025, federal legislation will trigger a nationwide ban. Yet, even that deadline is hazy. President Trump delayed enforcement once before, and who can say he won’t do it again? The only thing marketers can count on […]
Marketing Resellers: Want to Capture More SMB Dollars? Start with These 3 Strategic Fixes.
The numbers tell a clear story. Nearly half of small and midsize businesses (SMBs) are set to increase their digital marketing budgets in 2025 and almost all of the rest will maintain their 2024 spend. Moreover, 50% percent of SMBs say digital marketing and online advertising are among their most effective ways to acquire new […]
Marketing Resellers: Struggling to Gain SMB Facebook Page and Ad Account Access? Here’s the Solution.
Marketing resellers face a fundamental challenge: before they can launch a single social advertising campaign, they need access to SMBs’ Facebook Pages and digital ad accounts. What seems like a simple step is, in reality, a major bottleneck. SMBs are busy. They do not have time to navigate complex permissions processes, and any friction in […]
Marketing Resellers: Want to Serve More SMBs Without More Work or Staff? Here’s the Scalable Solution.
As demand for digital advertising grows among small businesses, marketing resellers face a pressing challenge: how to scale campaign delivery without overworking their teams or hiring more resources. Managing hundreds – or thousands – of local campaigns manually isn’t sustainable. To meet client expectations and drive long-term growth, resellers need oper
Marketing Resellers: The Hidden Reason SMBs Churn (And How to Stop It!)
Marketing resellers are more than service providers – they are the backbone of digital marketing for thousands of SMBs. In a highly competitive market, success depends on delivering scalable solutions that are easy to use, brand-consistent, and fully embedded in the client experience. Efficiency, branding, and a seamless user experience are no longer differen
The SMB Advertising Landscape – A Massive Opportunity for Resellers
Small businesses are doubling down on digital advertising to drive sales, generate leads, and build brand awareness. However, tight budgets, limited resources, and a lack of expertise make it difficult to see results. The SMB Advertising Challenge Top Business Priorities: According to the 2025 Small Business Marketing Survey by Taradel, 55.6% of SMBs prioritize
Scaling Facebook & Instagram Ads with Automation – A Reseller’s Competitive Edge
Facebook and Instagram remain the most preferred social media platforms for small and medium-sized businesses, making them essential channels for digital advertising strategies. Massive Audience Reach and Engagement Facebook, the flagship platform of Meta, remains the largest social media network, with more than 3 billion active users each month. Instagram, on
The Vertical Video Imperative – TikTok & Reels for SMB Growth
Short-form vertical video has become a dominant force in digital advertising, with platforms like TikTok, Instagram Reels, and Facebook Reels driving engagement rates higher than static content. Advertisers worldwide are recognizing this shift, with nine out of 10 planning to increase investment in vertical video formats. These videos are proving highly effecti
How Marketing Resellers can Drive Recurring Revenue and Customer Retention with Subscription-Based Social Advertising
For marketing resellers, building predictable, recurring revenue is critical to sustainable growth. Subscription-based advertising programs provide an opportunity to generate consistent income while delivering long-term value to SMB clients. By offering automated, ongoing advertising campaigns, resellers can strengthen client relationships and create up-selling
