How Restaurant Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Restaurants rely on consistent foot traffic and repeat customers to thrive, but national campaigns often fail to capture local dining trends, special events, or seasonal promotions. For franchises and multi-location restaurant brands, reaching the right audience at the right time is critical to driving reservations, takeout orders, and in-store visits.
With Tiger Pistol’s localized advertising approach, restaurant brands can deploy hyper-targeted campaigns that deliver stronger engagement and cost efficiencies. Restaurants using Tiger Pistol’s platform achieve:
- 39% lower CPM than Facebook, making brand awareness campaigns more affordable.
- 10% lower CPC, helping restaurants drive more website visits, reservations, and orders.
By focusing on locality, restaurants can engage diners with relevant messaging, special offers, and promotions tailored to their specific markets. Whether promoting a lunch special, a new seasonal menu, or a loyalty program, localized advertising ensures restaurant brands stand out in a crowded digital space and remain top-of-mind for local diners.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook’s benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Tiger Pistol’s localized approach to social advertising consistently outperforms Facebook’s Business Manager by improving efficiency and engagement while lowering costs.
For franchise and multi-location restaurants, scalable local advertising is the key to sustainable growth. By running ads from local business pages rather than a national brand account, restaurants build credibility, drive more direct engagement, and ensure promotions are relevant to each market. Tiger Pistol’s platform empowers brands to maintain centralized control while giving individual locations the flexibility to promote menu items, events, and offers that resonate with their local customer base. With a localized strategy, restaurant brands can fuel consistent foot traffic, increase orders, and strengthen long-term customer loyalty.
Learn how Wendy’s streamlined franchisee social campaign management – centralizing control while unifying data across regions
Learn how Ben & Jerry’s boosted delivery orders with location-targeted, Uber-Eats coupon campaigns – turning local ads into real sales.
Related Posts
From Brand-Level Data to Franchisee Success: Maximizing Loyalty Program Potential
Quick Service Restaurant (QSR) marketers grasp the pivotal role played by loyalty programs in customer retention and driving sales. However, brands often hold their loyalty data card close to their vest, hoarding this vital information from their franchisees and setting the stage for missed opportunities. Start Smart Change the game and set everyone up to [&hel
Franchise Social Advertising Benchmark Report
See how we’ve helped franchises lower ad costs and soar past Facebook benchmarks. Get our benchmark report now and see how you compare. Get the Report A Sampling of Savings Get the Report to See How Your Industry Compares Lower CPC Home Services Lower CPC Fitness Lower CPM Healthcare Lower CPM Education Lower CPM Restaurants […]
Maximizing Success in Social Advertising: Tiger Pistol Releases the Definitive Guide for Franchise Marketers
Learn how brands can make the most of their national advertising fund with an on-brand, on-demand, high-performing social advertising program. Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, “The Definitive Guide to Paid Social Management for Franchise Marketers.”
Why Indirect Channels Provide a Direct Route to Brand Success
In 2019, Jay McBain, then Principal Analyst at Forrester, revealed a striking statistic that propelled a paradigm shift in the way brands market their products: 75% of global trade flows through indirect channels. McBain cited World Trade Organization data that unveiled, $60 trillion of the $80 trillion goods traded are purchased through an intermediary yearly.
