How Beauty and Wellness Brands Outperform Facebook Benchmarks with Local Advertising
Beauty and wellness thrive on personal connections and visual storytelling. However, many national campaigns fail to capture the localized nuances that drive engagement and sales. For franchises and multi-location Beauty and wellness businesses, this gap can mean missed opportunities for deeper customer connections and higher conversion rates.
Tiger Pistol’s local social advertising approach enables beauty and wellness businesses to launch hyper-targeted campaigns at scale, ensuring salons, spas, and other personal care services connect with consumers in a more meaningful way while also achieving cost efficiencies.
- CPM: 43% lower than Facebook, reducing the cost of reaching potential customers.
- CPC: 103% lower, making traffic campaigns far more cost-effective.
- CTR: 19% higher, indicating more engagement and stronger ad performance.
By deploying brand-approved ads through local business pages rather than a national brand page, franchises and multi-location brands empower their individual locations to engage customers with content that reflects local trends, seasonal promotions, and regional preferences – driving more in-store traffic and appointment bookings.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results compared to Facebook benchmarks. On average, brands using Tiger Pistol’s scalable local campaign model see a 60% lower CPM and a 21% lower CPC than Facebook’s national campaigns. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures campaign stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
For salons, spas, and other personal care services, executing localized campaigns at scale serves as a powerful competitive advantage – unlocking stronger customer relationships, increased foot traffic, and higher sales.
Learn how Great Clips simplified campaign funding and management – making it effortless for franchisees to launch and pay for local social ads.
Learn how L’Oréal Professionnel empowered independent salons to attract new clients with supplier-funded campaigns, creating stronger partnerships and increasing bookings.
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