Leveraging Consumer Beverage Preferences in Competitive Socializing with Local Social Ads

Eatertainment in the USA and competitive socializing in the UK share the same vibrant concept: combining dining and drinking with fun activities like indoor golf, bowling, pickleball, and more. For beverage marketers, these venues present a unique opportunity to blend local advertising with consumer insights, driving on-premise sales. A new report from CGA by NIQ reveals key consumer behaviors in the competitive socializing sector, highlighting that guests value both the experience and the beverages served. Understanding consumer preferences can help beverage marketers craft more impactful local social ads that speak directly to their target audience.

Maximizing Reach and Authenticity with Local Social Advertising

Platforms like Facebook and Instagram, when used with top local advertising solutions, enable beverage brands to create a true partnership by publishing ads from the venues’ local Facebook and Instagram accounts. This enables beverage marketers to precisely and more authentically reach their target audience. Whether it’s promoting a special cocktail night or highlighting a new lager, local social ads ensure that your message resonates with a venue’s local community. Tailoring the message to the local audience’s preferences encourages immediate actions like bookings and walk-ins, driving more engagement at the venue level.

According to Tiger Pistol’s H1 2024 benchmarks, local social advertising in the competitive socializing sector delivers a significant cost advantage. For example, ads run through Tiger Pistol’s platform reduced cost-per-click (CPC) by 51% compared to industry averages and increased click-through rates (CTR) by 15%. This kind of performance translates to more engaged audiences and better returns on ad spend, crucial for beverage brands looking to maximize budgets.

Data-Driven Ad Customization for Competitive Socializing Venues

Combining the detailed insights from the CGA report with effective local social advertising creates a winning formula for beverage marketers. Understanding what drives consumer choices in competitive socializing venues allows brands to deliver more relevant ads that exceed customer expectations.

Focus on Value: Nearly 45% of consumers prioritize affordability when choosing a venue. Beverage brands can use local social ads to spotlight value-driven promotions, like discounted drink bundles or happy hour specials, to attract budget-conscious guests seeking quality experiences at a lower price.

Promote Popular Drink Choices: According to the CGA report, guests prefer soft drinks (38%), lager (20%), and cocktails (13%). Creating targeted ads on Facebook and Instagram that emphasize these top selections can effectively engage guests by featuring their favorite options, driving both bookings and walk-ins.

Highlight Upselling Opportunities: With over 53% of guests willing to pay more for better quality drinks and nearly half enjoying trying new options, local social ads can play a significant role in encouraging upsells or launching new brands. Campaigns can emphasize premium drink selections or introduce new, innovative options that align with this audience’s desire for variety.

Crafting Local Ads to Drive Engagement and Loyalty

A top local advertising technology enables beverage brands to develop ads that go beyond generic promotions, creating personalized experiences that resonate with consumers in competitive socializing venues. Investing in local social campaigns does more than just boost immediate sales; it helps build lasting connections with local communities. By aligning with the social experiences guests crave, beverage brands can foster loyalty and advocacy that extends beyond a single night out.

Data from the CGA report underscores the importance of understanding consumer habits and preferences in competitive socializing venues. Beverage marketers can harness this knowledge to create localized campaigns that not only attract new customers but also engage and retain them.

Utilizing top local advertising solutions, like Tiger Pistol, to deploy these targeted strategies enables brands to achieve better performance at lower costs compared to industry benchmarks, increasing foot traffic, boosting sales, and solidifying their position within the competitive socializing space. By focusing on what matters most to consumers – affordability, variety, and quality – beverage brands can turn every social interaction into a meaningful connection and, ultimately, a profitable engagement.