The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that.
Direct Action
Local social ads direct the audience to take immediate action toward a purchase, like “get directions” or “call now.” By leading them to a specific local partner’s business, you make it easier for potential customers to engage with your brand and ultimately make a purchase.
Authentic Connections
Local social ads enable you to foster a genuine connection with your audience. Your channel partners or franchisees are influencers in their communities. Advertising through them humanizes your brand and creates a relatable experience that resonates with consumers.
Targeted Reach
Local social ads provide the ability to target advertising efforts more precisely. By focusing campaigns around a location, you ensure your message reaches the most relevant audience, ready to act. Moreover, you can tailor your message to capitalize on the unique attributes of the location or its community.
Channel Partner and Franchisee Loyalty
When you invest in local social advertising, you demonstrate your commitment to your channel partners or franchisees. This strategy shows that you prioritize their success, which increases loyalty and boosts long-term business growth. In a fiercely competitive marketplace, brands strive to rise above the noise and gain an edge over their rivals. This ongoing struggle extends to influencing retailers’ decisions when choosing a single brand to present to their customers. By embracing local social advertising, your brand can establish a distinct presence and secure that coveted spot on the shelf.
Ad Cost Reduction
Local social ads don’t just provide value; they consistently cost less than nationally run ad campaigns. Adding locality to campaigns supercharges the quality and relevancy of your advertising, dramatically driving down advertising costs. By leveraging a local Facebook Business Page, you’ll enjoy a lower cost of advertising, higher engagement rates, a better return on investment, and increased customer satisfaction.
Local social ads are a game-changer for multi-location brands, franchises, and brands with independent retailer networks. By tapping into the power of local advertising, you can drive sales at each store, create stronger connections with your audience, and foster channel partner loyalty.
Related Posts
Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
Amplifying Success: Data-driven Sales Tactics for Marketing Service Resellers
To meet the growing demands of local businesses, marketing service resellers must provide comprehensive solutions that harness the full potential of online advertising. While paid search advertising is widely regarded as a vital driver of website traffic, an exclusive focus on intent-based advertising means your customers are letting a host of prospects slip th
Tiger Pistol SVP of Sales and Marketing to Speak at Localogy 2022 Conference
Donny Dye will participate in a fireside chat on “The AHA Moment: Localizing Content” Austin, TX — Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently announced that its SVP of Sales and Marketing, Donny Dye, will be speaking at Localogy’s Place 2022 Conference in New York City on September [&he
Edrington UK Selects Tiger Pistol for Brand Control and Advanced Analytics
Activation strategy connects ad performance and order volume with local social advertising for the international, multi-brand spirits company. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, has announced today a new partnership in the United Kingdom with Edrington UK, the sales, marketing and distribution b
