Surveying the Landscape of a Post-TikTok World
Prepare for a Post-TikTok Future with Tiger Pistol and Localogy’s New Report
As the U.S. approaches TikTok’s critical June 19 deadline, uncertainty looms large for the millions of small and midsize businesses (SMBs) that depend on the platform for marketing. Surveying the Landscape of a Post-TikTok World, a new data-driven report from Tiger Pistol and Localogy, explores the far-reaching implications of a TikTok ban and offers a roadmap for what’s next.
This timely guide is essential reading for franchises, multi-location brands, and marketing resellers who want to safeguard their clients’ advertising strategies and seize new opportunities if and when social platforms shift.
What’s Inside the Playbook?
This report offers exclusive insights from 750 SMBs, expert commentary, and platform data to help advertisers prepare for a rapidly evolving social media landscape.
- Quantifying the TikTok Disruption: Discover how a potential ban could impact more than 2.8 million U.S. SMBs and what percentage of their revenue is currently at stake.
- Where Will SMBs Go Next?: Understand which platforms – Meta, YouTube, Google, and Snapchat – are best positioned to absorb TikTok’s 136 million U.S. users and $11.8 billion in ad revenue.
- Follow the Ad Dollars: Explore key behavioral trends, including Facebook ad rate spikes and traffic surges seen during TikTok’s January outage, and what they reveal about advertiser migration patterns.
- Reduce Risk, Stay Resilient: Learn how diversified advertising strategies and platforms like Tiger Pistol can help local advertisers minimize disruption and maintain cost-efficient performance.
- Gain a Competitive Edge: Equip yourself with the knowledge to guide your franchisees or SMB clients through uncertain terrain to come out stronger on the other side.
Download the Playbook
Empower your franchisees and SMB clients with the insights they need to adapt, optimize, and thrive, no matter what happens to TikTok.
Download Surveying the Landscape of a Post-TikTok World now. Your strategy for what’s next starts here.
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