How Restaurant Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Restaurants rely on consistent foot traffic and repeat customers to thrive, but national campaigns often fail to capture local dining trends, special events, or seasonal promotions. For franchises and multi-location restaurant brands, reaching the right audience at the right time is critical to driving reservations, takeout orders, and in-store visits.
With Tiger Pistol’s localized advertising approach, restaurant brands can deploy hyper-targeted campaigns that deliver stronger engagement and cost efficiencies. Restaurants using Tiger Pistol’s platform achieve:
- 39% lower CPM than Facebook, making brand awareness campaigns more affordable.
- 10% lower CPC, helping restaurants drive more website visits, reservations, and orders.
By focusing on locality, restaurants can engage diners with relevant messaging, special offers, and promotions tailored to their specific markets. Whether promoting a lunch special, a new seasonal menu, or a loyalty program, localized advertising ensures restaurant brands stand out in a crowded digital space and remain top-of-mind for local diners.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook’s benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Tiger Pistol’s localized approach to social advertising consistently outperforms Facebook’s Business Manager by improving efficiency and engagement while lowering costs.
For franchise and multi-location restaurants, scalable local advertising is the key to sustainable growth. By running ads from local business pages rather than a national brand account, restaurants build credibility, drive more direct engagement, and ensure promotions are relevant to each market. Tiger Pistol’s platform empowers brands to maintain centralized control while giving individual locations the flexibility to promote menu items, events, and offers that resonate with their local customer base. With a localized strategy, restaurant brands can fuel consistent foot traffic, increase orders, and strengthen long-term customer loyalty.
Learn how Wendy’s streamlined franchisee social campaign management – centralizing control while unifying data across regions
Learn how Ben & Jerry’s boosted delivery orders with location-targeted, Uber-Eats coupon campaigns – turning local ads into real sales.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Personalization & Localization: QSR Advertising That Drives Engagement & Loyalty
Personalized advertising is a game-changer when it comes to customer engagement. According to recent studies, 91% of consumers are more likely to shop with brands that provide personalized offers based on their preferences and behaviors. By leveraging shared loyalty data, franchisees can create hyper-targeted ads that reflect their customers’ unique prefe
Tiger Pistol Expands Advertiser Ecosystem to Include TikTok, Paving the Way for Vertical Video Social Media Advertising at Scale
Surveys among marketers planning their 2024 budgets underscore the significance of short-form video. A recent Kantar study reveals that three out of every four marketers intend to boost their online video budget. Furthermore, MarketSplash found that a significant majority of marketers (85 percent) firmly support short-form, vertical videos as the preferred cont
Comprehensive Facebook Benchmarks for Home Services Franchises
Performance makes the case. Localized advertising isn’t just the right strategic move. It’s the more effective one. When franchisees launch campaigns from their own pages with brand-approved creative and localized targeting, they beat Facebook’s own benchmarks, often by wide margins. Across reach and traffic campaigns, Tiger Pistol’s local execution
Meta’s Performance 5 Framework: Getting Personal with Scale
Meta’s Performance 5 Framework calls out five high-impact best practices for advertising across its properties. The fourth installment of this series dives into recommendation number three: Differentiate your creative by audience. The “spray & pray” approach to marketing has become obsolete. Astute marketers are honing their advertising strategi
