How Restaurant Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Restaurants rely on consistent foot traffic and repeat customers to thrive, but national campaigns often fail to capture local dining trends, special events, or seasonal promotions. For franchises and multi-location restaurant brands, reaching the right audience at the right time is critical to driving reservations, takeout orders, and in-store visits.
With Tiger Pistol’s localized advertising approach, restaurant brands can deploy hyper-targeted campaigns that deliver stronger engagement and cost efficiencies. Restaurants using Tiger Pistol’s platform achieve:
- 39% lower CPM than Facebook, making brand awareness campaigns more affordable.
- 10% lower CPC, helping restaurants drive more website visits, reservations, and orders.
By focusing on locality, restaurants can engage diners with relevant messaging, special offers, and promotions tailored to their specific markets. Whether promoting a lunch special, a new seasonal menu, or a loyalty program, localized advertising ensures restaurant brands stand out in a crowded digital space and remain top-of-mind for local diners.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook’s benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Tiger Pistol’s localized approach to social advertising consistently outperforms Facebook’s Business Manager by improving efficiency and engagement while lowering costs.
For franchise and multi-location restaurants, scalable local advertising is the key to sustainable growth. By running ads from local business pages rather than a national brand account, restaurants build credibility, drive more direct engagement, and ensure promotions are relevant to each market. Tiger Pistol’s platform empowers brands to maintain centralized control while giving individual locations the flexibility to promote menu items, events, and offers that resonate with their local customer base. With a localized strategy, restaurant brands can fuel consistent foot traffic, increase orders, and strengthen long-term customer loyalty.
Learn how Wendy’s streamlined franchisee social campaign management – centralizing control while unifying data across regions
Learn how Ben & Jerry’s boosted delivery orders with location-targeted, Uber-Eats coupon campaigns – turning local ads into real sales.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Tiger Pistol Contributes Social Advertising Technology and Expertise to Greater Cleveland Food Bank for “Hunger-Free Holidays” TikTok Campaigns
Tiger Pistol launches TikTok social media advertising campaigns to help the Greater Cleveland Food Bank achieve its benevolent mission during the 2023 holiday season. Tiger Pistol, the most advanced local social media advertising platform, has partnered with the Greater Cleveland Food Bank, the largest hunger relief organization in Northeast Ohio to amplify t
Tiger Pistol Unleashes the Power of Meta’s Performance 5 Framework at Scale in Its New Action-Packed Playbook
The Ultimate Guide to Maximizing Ad Results Across Meta’s Social Properties for Brands, Resellers, and Agencies Tiger Pistol, the most advanced collaborative advertising platform, recently announced its new playbook, “Meta’s Performance 5 Framework: The Ultimate Guide to High-Performance Local Social Advertising for Brands, Resellers, and Agen
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Tiger Pistol’s New Playbook Reveals How Local AdTech Supercharges Field Support & Franchise Growth
The Ultimate Guide for Field Teams to Strengthen Franchisee Success, Maximize Local Advertising Impact, and Scale with Confidence Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook, Empowering Franchise Success: How Local AdTech Transforms Field Support and Marketing. This essential resource provides f