Franchises Should Offer a TikTok Social Ad Tool to Their Franchisees
Franchisees rely on their corporate teams to equip them with the tools and training they need to conquer the local marketing game. One such tool that’s making waves is TikTok advertising. Franchisees are eager to participate in social advertising but often lack the expertise to do so. They need assistance from their franchise marketing teams. […]
Community Over Cookies: The Hidden Path to Dealing with Cookie Deprecation
Marketers knew the day would come, yet that foreknowledge did little to fortify their readiness. Google’s new “Tracking Protection” feature, which blocks third-party cookies on websites, launched last week, sending shockwaves through the marketing world. While currently only 1% of Chrome users are affected, the impending rollout to a broader a
Beyond Data: Leveraging Franchisee Input to Determine Local Social Media Advertising Success
As a franchise marketer, it’s easy to get fixated on metrics, KPIs, and conversion rates, sometimes overlooking a valuable resource: the human perspective. While analyzing numbers brings clarity, tapping into franchisee insights enriches your marketing strategies in significant ways. Franchisees are closest to the customers, and they possess insights that
The Role of Sales Data in Effective Franchise Social Media Advertising
Franchise marketers face the dual challenge of justifying every marketing dollar spent and satisfying the demands of both corporate boards and franchisees, who contribute to the marketing budget. In an era of heightened budget scrutiny, the pressure to demonstrate a strong return on investment is universal among marketers. Yet, franchise marketers must navigate
Decipher Your Data: Key Metrics for Franchise Marketers
Effective social advertising for franchisees isn’t a matter of luck—it’s a science. Translating metrics into actionable strategies remains one of the most critical skills a franchise marketer can possess. Let’s dive into how to sharpen this skill and build local social campaigns that dazzle and deliver. Defining Success: Setting Goals for Lo
Overcoming Franchise Social Advertising Data Challenges
Local social advertising data, whether handled by an agency or individual franchisees, is often scattered across various locations. It’s difficult to compare separate campaigns using native advertising tools. Exporting and analyzing data in Excel is time-consuming and prone to mistakes. Yet, bringing all this data together is crucial for spotting trends,
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried-and-true veteran in the space, […]
2023’s Social Media Advertising Goldmine: Tiger Pistol’s Top Picks for Agencies!
Staying ahead of the curve is essential for agencies looking to deliver outstanding results for their clients. One area where this is particularly crucial is social media advertising. As we step into 2024, the landscape of social media advertising continues to evolve. Agencies need to stay informed and inspired to thrive in this competitive arena. […]
2023’s Social Media Advertising Power Moves: Tiger Pistol’s Top 5 Picks for Marketing Resellers!
2023 brought exciting opportunities for marketing resellers. To help you prepare for 2024, we’ve curated a shortlist of essential content packed with actionable insights and data-driven strategies. These valuable resources provide a roadmap for achieving your local social advertising goals. Unleashing Small Business Growth: How SMB Marketing R
2023’s Must-See Social Media Advertising Content for Beverage Marketers, Unleashed by Tiger Pistol!
As we step into 2024, beverage marketers are faced with the ever-evolving challenge of capturing consumer attention in an increasingly crowded market. Traditional trade marketing tactics have their place, but in this dynamic landscape, it’s time to explore an alternative approach that can truly set your brand apart: local social media advertising. This ro
