Amazon Sponsored Display: The New Frontier for Local Advertising
Amazon has taken a major step by opening its powerful suite of advertising solutions to small businesses and franchises that don’t sell products in its marketplace. In late 2023, Amazon launched a Sponsored Display program allowing service-oriented companies to harness Amazon’s vast audience data to target ads directly to those aligned with your fun
Winning the Eatertainment Game with Low Cost, High Engagement Local Social Advertising
Eatertainment – a concept blending dining with activities like mini-golf, bowling, or axe-throwing – offers a unique experience that keeps guests engaged and spending more. As this industry continues to grow, local social advertising emerges as a crucial tool for driving traffic and increasing average order value. By leveraging platforms like Facebo
How Beauty Franchises Can Maximize Ad Spend and Outperform the Competition
As beauty franchise brands seek to make every marketing dollar count, local social advertising is proving to be a game-changer. The latest traffic campaign benchmarks from H1 2024 reveal just how powerful this strategy can be when paired with the right platform. Tiger Pistol, the premier local advertising platform, is delivering results that are more […]
Maximizing Restaurant Revenue: Local Advertising Strategies for a Digital-First Era
The restaurant industry has seen dramatic shifts in recent years, with technology and consumer preferences evolving rapidly. According to the 2024 State of Restaurants Report, takeout and delivery have surged, with 95% of operators now utilizing online ordering platforms – most relying on three different solutions to meet demand. A staggering 72% of operator
Engaging Health & Beauty Consumers: Strategic Use of Facebook, Instagram, TikTok, and Amazon
In the rapidly evolving health and beauty industry, technology is driving transformative changes in how consumers engage with products and services. For instance, nearly 60% of users have made a beauty purchase after seeing the product on social media and, specifically, 89% of TikTok users have made a beauty purchase after seeing a product on the platform,
How TikTok is Redefining Search and Local Advertising
As our friends at SOCi highlighted in their latest research, TikTok has become the new search engine for Gen Z, with 62% preferring it over Google. This shift isn’t surprising, or as Gen Z might say, “We been knew.” Recognizing this trend, Tiger Pistol launched one of the first local social advertising solutions for TikTok […]
Capitalize on the Coffee Industry’s Hot Streak with Facebook, Instagram, TikTok, and Amazon Ads
The coffee industry is extra hot this year, with a surge in visits and mobile orders. According to a recent study by Placer.ai, coffee chains saw a 5.1% YoY increase in visits in early 2024. Major players like Starbucks and Dunkin’ are expanding their footprints to meet growing demand without diluting existing store performance. Return-to-office […]
Maximizing Pizza Franchise Growth with Facebook, Instagram, TikTok, and Amazon Ads
While the pizza industry typically adopts a consistent marketing strategy year-over-year, recent indicators suggest notable shifts compared to the previous year. In 2024, Pizza Today key insights show social media is an important channel, with 78% of pizza operators using social media as part of their local marketing efforts, and Facebook continues to dominate
SMBs Shift Budgets to Digital Advertising: Opportunities for Marketing Resellers
Small and medium-sized businesses (SMBs) are reallocating their budgets, showing a clear preference for digital advertising. The recent “Modern Commerce Monitor – Localogy Wave 9” report underlines this trend, offering valuable insights for marketing service resellers. These points reflect the growing importance and strategic shift towards digital and
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
