The Secret Weapon Brands Need to Fight Against Facebook’s Rising Cost of Advertising
Facebook CPMs are rising once again, and it’s no surprise that as parts of the world begin to approach a more real sense of normalcy, brands are returning to the platform after many months of holding or reducing spend. While there has always been some seasonality to Facebook CPMs, both COVID’s upheaval and the social […]
How Collaborative Advertising Delivers Exponential Success for Brands & Their Channel Partners
With everybody and their mother using social media these days to advertise, it’s necessary for brands to create effective marketing messages that reach and resonate with their consumer base. Enter collaborative social advertising. Through a symbiotic process, brands empower their channel-partners with resources and templatized branding materials while cha
Academic Study: Collaborative Content Increases Sales Activity
On social media, brands sit at the center of an interconnected network of brand intermediaries, partners, and consumers. The research outlined in this blog reveals that brand awareness, content quality, and consumer interactivity are the primary drivers (or mediators) of latent sales activity within brand networks. Brands that are proactive in establishing conn
Can Every Ad Speak to Me? Chasing the Holy Grail of Collaborative Social Advertising
The Math The World Trade Organization says the world GDP is $80 trillion. The organization also says that 75% of worldwide sales flows through indirect channels. How many reasons does your brand have to capitalize on indirect channel sales with collaborative advertising? 60 Trillion Reasons Yet, many brands still rely on antiquated and ineffective methods [&h
Empowering Real Estate Agents with Collaborative Social Advertising
https://youtu.be/zCT57WeF-jM Recently, Dawn Perry, Senior Vice President of Cross Brand Marketing at Realogy, a Fortune 500 real estate services provider appeared on Property Radar’s The Data Driven Real Estate Podcast. Among other forward-thinking approaches, Perry discussed Social Ad Engine, a purpose-built collaborative social advertising solution develope
To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions
To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to […]
Do National Social Campaigns Compete with Local Social Advertising?
We speak with brand marketers all the time who instantly see the value of Facebook at the partner level because it’s truly new audience acquisition. Yet only 2% of the organic Facebook posts your partners make are seen, and even then, they’re only served to people who already liked their Page. Inevitably, the question gets […]
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: In this article, we will present the three ways to guarantee compliance by demonstrating it through vertical [&hellip
Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
