Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by Offering Ongoing Campaigns

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform.

“Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns,” said Paul Elliott, CEO, Tiger Pistol. “Now our clients can further automate their campaign creation process to drastically cut operational hours and dramatically boost profits with recurring revenue.”

Recurring Campaigns allows users to run multiple ongoing campaigns at a time. Here, we can see the different assets selected for each Recurring Campaign. Only the selected items will generate into that Recurring Campaign’s future campaigns. For example, this customer has a Recurring Campaign devoted to getting users to download their app and another to visit their website.

The capability allows clients to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Clients can now run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers. This feature enables clients to schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of Tiger Pistol’s automated A/B testing.

“This capability is so intuitive, with its sleek and instinctive user interface, that even those with limited knowledge of Facebook advertising can easily configure campaigns that will continue to optimize month over month,” said Casey Zaffin, VP Client Management, Tiger Pistol. “The ease-of-use allows clients to distribute multiple recurring Facebook and Instagram campaigns in just minutes.”

With Recurring Campaigns, clients also have the opportunity to A/B test multiple campaign assets on a daily, weekly, or monthly basis, taking advantage of Facebook’s campaign budget optimization to achieve high performing, low cost advertising campaigns.

“Recurring Campaigns are a particularly useful capability for clients who have static long-term campaigns they want to set-and-forget, while still ensuring that ads are optimized based on performance,” said Zaffin. “Since launch, we’ve already seen great success with ads focused on promotional content, and seasonal and holiday campaigns.”

“When clients and their teams can spend less time building campaigns, they can spend more time focusing on optimization and growth,” said Elliott. “With the ability to input a variety of assets and control campaign launches, Recurring Campaigns are an ideal solution for any large-scale advertiser.”

See how Tiger Pistol’s Recurring Campaign capability can boost your profits. Request a demo today!

Snapshot: Facebook Updates to Combat COVID-19 and Misinformation

During this time of uncertainty, social advertising policy is uncharted territory. In order to keep the community safe and informed, measures are being taken to ensure that correct and fair information is being disseminated to users. With new updates coming to Facebook platform daily, we have provided a breakdown to navigate some of the major changes that have hit Facebook and Instagram since the COVID-19 outbreak.

Due to this public health emergency, Facebook has sectioned their response to the issue into four categories. 

  1. Making sure everyone has accurate information
  2. Stopping misinformation and harmful content
  3. Supporting global health experts and relief efforts
  4. Supporting local governments, communities, and businesses 

Facebook is striving to make sure users have access to credible information regarding the virus. To make access easier they have included preventative tips at the top of the newsfeed and partnered with the World Health Organization to provide updates via WhatsApp. They are also supporting health authorities and fact checkers with grants to increase staff.

It is also a priority to make sure that users aren’t harmed during a crisis, so they have taken a stance against misinformation and exploitative tactics. In extension of their current policies, all content regarding false information or conspiracy theories will be removed by their team. In addition, they are working to make all of their apps more efficient with the spike in users. To also combat harmful content, Facebook is also prohibiting ads for items such as hand sanitizer, disinfecting wipes, and COVID-19 test kits.   

Not only are they matching $20 million in donations for relief efforts, but Facebook is utilizing its tools to provide support. They are currently offering free ads to health organizations to connect users with useful and accurate information. Facebook has also started initiatives like allowing organizations to scale their response to COVID-19 via messenger, and implemented a  “Hackathon” with access to their internals tools to build new messaging solutions.

Lastly, Facebook is about community so they are working to strengthen connections and support local businesses and officials. They have invested $100 million into local businesses. They are also providing tools for free like workplace and resources in their hub to community leaders, business owners, and government officials to assist them with pushing out timely and accurate alerts. Facebook is committed to keeping all their apps strong and reliable to stay connected. 

With all of these steps, Facebook is working to make their platform a safe space. At Tiger Pistol, we understand the importance of local businesses and community so we will continue to be a resource and keep you informed during this time. 

Source: Facebook: Keeping People Safe and Informed About the Coronavirus

Yanira Durant is a marketing specialist for Tiger Pistol. An Austin local with a passion for social advertising, Yanira strives to break through the noise in fun and creative ways. In her free time, she enjoys exploring the city, trying great queso, and managing her pug’s Instagram account.

Tiger Pistol Ranks in Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies

Inc. Magazine recently revealed that Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is No. 59 on its inaugural Inc. 5000 Series: Texas list, and top 5 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies.

Companies named to the list exhibit stunning rates of growth across all industries in Texas. The list’s 250 private companies had an average growth rate of 294 percent. Companies based in the largest metro areas—Dallas, Houston, Austin, and San Antonio—brought in the highest revenue overall.

“Tiger Pistol’s innovations have sparked explosive growth and ongoing client loyalty, and recognition on this list validates our category leadership.” said Paul Elliott, Tiger Pistol CEO. “Our unwavering focus on social advertising automation has yielded a unique, innovative, trusted, and results-oriented partnership with some of the largest global brands and resellers that realize the power of local activation at scale.”

Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent small businesses.

“The companies on this list demonstrate just how much the small-business sector impacts Texas’s economy,” says Inc. Editor in Chief Scott Omelianuk. “Across every single industry, these businesses have posted revenue and growth rates that are beyond impressive, further proving the tenacity of their founders and CEOs.”

“Tiger Pistol has developed the future of social advertising at scale across the Facebook family of apps,” said Elliott. “While many others have tried to enter the market Tiger Pistol established, the company’s continued focus on agile technology innovation, speed to market, social advertising expertise, deep partnerships with Facebook and our clients, and use of data to drive smarter automation and superior results, truly sets it apart.”

Complete results of the Inc. 5000 Series: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc.com/inc5000-series-texas-2020.

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today. 

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Facebook Launches Grant Program to Help Small Businesses

On Tuesday, May 17th, Facebook announced an upcoming grant program aimed to help SMB retailers during COVID-19. It will consist of $100 million in cash grants and ad credits for up to 30,000 eligible businesses. Facebook COO Sheryl Sandberg expanded on the importance of this initiative in her Facebook post:

Small businesses are the heartbeat of our communities, and many of the people who run these businesses are heavily affected by the crisis …We’ve listened to small businesses to understand how we can best help them. We’ve heard loud and clear that financial support could enable them to keep the lights on and pay people who can’t come to work.

The program is aimed to help businesses cover things like rent and operational costs, as well as connecting with more customers and keeping the workforce strong. For those interested in applying, stay tuned, as more details will be available in the upcoming weeks. You can also sign up for updates directly from Facebook here

In the meantime, Facebook has updated their Business Resource Hub with a page specific to managing and building resilience during this ordeal. It includes ideas for staying in touch with customers (like pinning your important updates) and other concrete steps for the unexpected challenges we’re facing. 

We love and support our SMBs. Tiger Pistol is here to answer any questions you may have.

Local Advertising in the Time of Social Distancing

Let’s face it, many of us are facing the reality where #QuarantineLife is the new normal – at least for the foreseeable future. With offices temporarily shutting their doors, and the worldwide workforce moving to a remote-based culture, it’s time for businesses to utilize the tools provided by local social advertising to drive their goals forward.

Drivers for Forced Change

In the past several days – specifically in the United States – city and state governments, as well as the Federal government, have recommended citizens stay home to reduce the spread of the Coronavirus (COVID-19). The most recent changes announced from the White House Monday afternoon include the recommendations to “limit gatherings to no more than 10 people; avoid discretionary travel, shopping trips and social visits; and avoid eating or drinking in restaurants, bars, and food courts – instead use drive-through, pickup and delivery options.” For community-spread affected areas, the recommendation is to close all bars and restaurants.

These changes have forced many businesses to re-strategize their business models on the fly with the understanding that these changes are meant to protect our communities. For instance, a friend’s gym in Kansas City, MO is asking members to allow their immunocompromised patrons to exercise from 5 AM – 2 PM before other healthy members exercise, grocery stores are changing their hours to allow their teams ample time for restocking overnight, and restaurants across America are moving to pick-up and delivery only, while some in viral hotspots have been closed altogether  – all in an effort to expand the practice of social distancing. This is where social advertising comes into play.

The Power of Social Advertising

Local businesses should not lose hope. We understand how uncertain times are right now, but leveraging the power of social can help everyone. Budgets may be tight right now, but social advertising is the most cost-effective way to remain in the public eye – especially with so many eyes on social media for the next news update — folks are bound to see your ad too!

Offering free delivery for your restaurant but don’t have a website? Run a Reach campaign targeting your delivery area. Is your hotel chain offering “staycation” specials for previous guests? If you have a Pixel on your website, use it! Drive visitors to your landing pages to complete a booking with a Traffic or Conversions campaign. Temporarily shutting down? Run a Traffic or Conversions campaign encouraging community support through gift card sales until you reopen. 

All in all, spending a small amount of social dollars to keep your business on the top of everyone’s mind while they adjust to their new normal is the best strategy. This way you can continue to engage your customer base and maintain your business presence throughout this uncertain time.

Stay safe, everyone. Oh, and don’t forget to wash your hands.

Need help launching local social ads for your locations?  Contact us today!

FAQs: Working at Tiger Pistol

Tiger Pistol is an innovative, social advertising technology company experiencing explosive global growth. Our employees exhibit deep subject matter expertise in digital advertising, business savvy, leadership traits, passion for clients, and competitive nature to drive the business forward. Considering a career at Tiger Pistol? Check out this list of FAQs about our amazing company culture.

Collaboration is our lifestyle at Tiger Pistol. Team members work together to explore and implement the best ways to serve our clients.

How would you define a Tiger Pistol Team Member? 

Tiger Pistol team members are part of an inherently curious culture. We’re not afraid to invent, innovate, and take calculated risks that have made us an industry leader, and it has become our mantra: Curious. Fearless. Ambitious. When others say “no,” we find a path to “yes.” 

What are the hidden opportunities not listed in the job description? 

Every day at Tiger Pistol is truly a chance to excel. Tiger Pistol is committed to creating an environment that is based on the principles of growth mindset, with team members excited to push the bounds of our clients, of one another, and of ourselves. Team members are encouraged to develop and lead new initiatives, and use their natural talents to contribute to company culture, content, product innovation, and client success. Tiger Pistol also encourages every team member to share their expertise and gain visibility as an industry thought leader. 

What are the communication channels like at Tiger Pistol? 

Our leadership team values transparency and addresses big questions, small questions, and everything in between with a conscious understanding of the individual importance of each inquiry. In addition to our open door policy, Tiger Pistol fosters communication and culture through company gatherings, including monthly meetings, weekly happy hours, offsite deep-dives, and team-building volunteerism

What about the day-to-day social aspect of working at Tiger Pistol? 

Team Members are encouraged to create and lead career growth and social clubs, which range from business book club to movie club. Our Slack Channels span every interest, from industry news discussion to sports to astrology. Tiger Pistol employees constantly strive to grow, learn, improve, and win, but never miss the opportunity to positively add to the company’s culture.

What management ideas does your company practice that set you apart from your competition? 

Tiger Pistol Team took their creativity into the kitchen for a collaborative culinary event, complete with instruction by professional chefs!

Our management philosophy is built around accountability, shared vision, and alignment. Our diversity extends to experiences, backgrounds, and approaches, and we empower our team members to raise not only all possible answers, but to continually ask all possible questions. Team members are encouraged to test, try, fail, and revisit. We believe in communicating frequently and repeatedly so that we are transparent in our approach, enabling us to drive forward together as a team. In fostering this innovative culture, we believe change in our organization should be more about launching and growing to perfection, rather than stalling progress. Our customers benefit from our inquisitive nature, knowing the answers will translate to long-term benefits for them.

What are you looking for in your candidates? 

Our company’s legacy is built on successfully delivering “first-evers” that drive client value. Our recruitment efforts are architected to align talent and experience with the company’s aggressive growth, seeking individuals who can rapidly adapt to the ever-changing social ecosystem. We are laser-focused on being the best at what we do. As a company, we are purposely different and unique in digital marketing, as our platform only focuses across the Facebook family of apps at scale. To this end, we know we are not all things to all people, but our strength resides in our team’s deep social advertising expertise and ability to develop key relationships within Facebook’s industry verticals. We look for individuals who are ready to dive deep into the world of Facebook advertising. 

Feel like you’d be a good fit at Tiger Pistol? Check out our Careers Page now.  

Expert Take: How to Create Cohesive Social Ads

Advertisers shouldn’t let other advertisers have ugly ads. There, I said it.

These days, a beautiful ad – one that really knocks your socks off – shouldn’t be hard to come by, one would think. With the abundance of tips, tricks, and even courses on how to create best practice ads, many fall short and feel like they’re just missing that “thing.” I think we can all agree that a non-cohesive ad comes off as a hot mess of unrelated imagery, poor copy, and inaccurate or conflicting calls-to-action.

So, why does this happen? In most cases, I’ve found that advertisers want their ads to say something specific. They want their headline to be their name, their body to say something about their offer, and they may or may not even utilize the link description real estate. When it comes to imagery, it can run the gamut – from custom imagery suitable for advertising to stock imagery that’s cold and has nothing to do with the campaign.

Of course, when your hands are tied and an advertiser makes a requirement, the ads you publish on their behalf may not be up to your standards. There’s not much you can do other than provide support where you can. In these cases, I believe it’s best to drive monthly conversations about improvement and change bits of the campaign here and there when you can. Eventually, you’ll get what you want, and they’ll be even happier.

When you are in charge of content creation, be smart. Everything should come together in a harmonious way:

  • Copy should reflect the offers and business goals of the campaign. Remember the headline should hook users in and drive them headfirst into your goal. Imagery should accurately reflect the above copy.
  • Using custom imagery is always preferred, where possible. If there’s text or symbols in your image, make sure it’s in the correct language for your audience.
  • Call-to-Action buttons should also reflect the copy. If the button says “Call Now,” users expect a direct dial upon click, not to be sent to a website.
  • Bonus: Lead Forms should reflect the ad’s offer. Qualifying questions should ask questions related to the offer, and any messaging should tie back to the copy.

Just remember – you wouldn’t leave your house in a mismatched outfit, right? Don’t be that advertiser and think before you publish.

Want to learn more about best practice Facebook Advertising? Explore our resources. 

Analissa Moreno supports Tiger Pistol’s Value Added Reseller social advertising team by managing fulfillment for the Spanish-speaking portion of the portfolio, providing obscure Facebook and Tiger Pistol product knowledge to her teammates, and diving into new reporting projects across the business. Tiger Pistol  creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale for global brands, SMB resellers, and agencies that serve multi-location brands.

Tiger Pistol Hires New Director of Client Success

Ashley Clark Tapped to Lead and Enhance Services and Support Team

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently added Ashley Clark to its executive leadership team as Director of Client Success. 

Ashley Clark, Director Client Success
Ashley Clark, Director Client Success

“Ashley’s hiring is part of Tiger Pistol’s continued investment in providing world-class customer service and support to our clients,” said Paul Elliott, CEO, Tiger Pistol. “As we continue our rapid  growth, Ashley will help ensure that we continually elevate and evolve the standards by which we communicate with and nurture the partnerships with our clients and their nearly 500,000 end-advertisers.” 

Clark joined the Tiger Pistol team from her previous role as Director of Customer Happiness at Volusion, where it was her mission to perfect the customer lifecycle and build mutually beneficial relationships, driving results for the company’s highest value customers and accounting for over $10M in annual recurring revenue. Ashley has also held leadership positions at Social Sentinel, where she handled the company’s most trusted partnerships to further advance the new frontier of safety in higher education. She holds an MPA from the University of Vermont.

“I am delighted to join the Tiger Pistol team and am looking forward to accelerating company growth with continual focus on advancing the knowledge and support of our Client Success Team,” said Clark. “The future of social advertising is bright with Tiger Pistol leading the way. Our team has already demonstrated their unwavering commitment to the success of our  clients’ businesses, and in combination with our innovative tech solution, our customers will not only thrive, but surpass their advertising goals. I’m greatly looking forward to working with some of the best and brightest in the industry to see what we can achieve together.”

Tiger Pistol’s dedicated Client Success  team provides go-to-market support, training, and onboarding, including a 24×7 multilingual help desk. Under Clark’s leadership, the team will build on Tiger Pistol’s industry-leading foundation – identifying and innovating ahead of our clients’ and end-advertisers’ social advertising needs. 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies visit www.tigerpistol.com

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

Playbook: Social Advertising at Scale for Multi-location Brands

While some major platforms have begun to offer advertising objectives that align with local needs such as calls or visits, none come close to the easy, effective tools Tiger Pistol provides to activate and manage your multi-location brand’s social advertising at scale.

Unlocking Local Activation at Scale is the social advertising playbook that reveals just how simple and efficient Tiger Pistol’s social advertising platform makes it for multi-location brands to onboard and empower their local stores or channel partners with brand-approved, best practice, Facebook and Instagram campaigns — all customized for their local audiences.

Ready to streamline your time to results?

SMB Resellers and Agencies: How to Make the Most of the Conversions Objective

Whether you’re an agency or an SMB reseller that delivers ads for small businesses, you’ve probably heard about Facebook’s Conversion Marketing Objective. Perhaps you have been wary of trying it out, or maybe you’ve tried it and found yourself navigating the difficult choice of what exact type of conversion to optimize for. In either case, Facebook’s Conversion and Attribution measurement tools have received numerous additions and refinements over the last few years, and the value advertisers derive from these improvements has specifically sparked popularity for the Conversions Campaign Objective, which optimizes the delivery of your Facebook Campaign specifically towards a conversion event, rather than say, a website click or person reached. 

ROI is, of course, the ultimate goal of any advertising effort, so one might naturally ask, “Why would I ever choose an objective that’s not conversion optimized?”, or even “Why would I choose to optimize towards anything but purchase conversions?” It turns out the latter is the more complicated question, but one you can answer when armed with the right information. It all has to do with how Facebook’s ad bidding works, which involves a combination of factors: your advertiser bid, estimated action rates (i.e. how your target audience responds to the ad), and overall ad quality. As Facebook notes, “together, estimated action rates and ad quality measure ad relevance. In fact, we subsidize relevant ads in auctions, so more relevant ads often cost less and see more results.”

Let’s think about what this means in the conversions context, using a simple example of a local golf supply shop with an online store on their website. Naturally, they want to move as much product as possible, and focus their targeting efforts on people interested in golf. So they set up a Conversions Objective Campaign targeting people interested in golf. Let’s set aside for a moment the question of which conversion event they should choose. Instead, let’s first illustrate how optimization works between the Facebook objective and target audience:

Breaking this equation down, first we have our target audience, a combination of the golf store’s sales area and customer base, or simply “people interested in golf.” A lot of people on Facebook are likely interested in golf products, but only some of them probably use, buy, or browse products regularly. This is where Facebook’s optimization comes in to help, as it tries to identify those users in the pool of people “interested in golf products” who are likely to take the chosen action of the Facebook objective. 

In this example, we have chosen the Conversions Objective, so you can think of it as a hierarchy. We want people interested in golf, who are likely to convert. Another way of thinking about it is this results in a smaller pool of users that becomes our “real” or ideal target audience – the “convertors” among those interested in golf. This leads us nicely back to the question of the conversion action to optimize for, as this will modify who Facebook identifies as the most likely to take the conversion action in the “convertors” group. 

Facebook’s own provided guidance on the matter is as follows: “We recommend optimizing for a conversion that occurs at least 100 times per month without running any ads. If your website doesn’t get at least that many conversions without ads, it’s very unlikely that we’ll be able to find enough converters through ads for your ad set to be successful.” Additionally, they also note that purchases are the “rarest type of conversion” Or perhaps, more precisely said, typically the most expensive type of conversion.

In the end, it all boils down to Pixel data and which actions can be tracked on your website through the Pixel. Facebook’s guidance recommends that you should only consider the Conversions Objective if you have a history of 100 Pixel fires on “page view,” “add to cart,” and similar type events. This context helps us in selecting conversion events, but what about the strategic decisions, especially for an SMB who has a more limited advertising budget?

The key is to adapt and learn. For an SMB with website traffic in the low thousands per month, you likely won’t have enough purchase actions tracked on specific products to reliably optimize “purchase” events right of the gate, and you may find that even if you do, it’s still not as cost effective as optimizing toward more common conversion events, like “view content,” “add to cart,” or “add to wishlist.” For example, “add to cart” instead tells Facebook to look for users in the “interested in golf convertors” pool who are showing purchase-intent behavior, as opposed to verifiable conversions, like “purchases.” Remember, there are always going to be less purchasers relative to more common conversion events, unless of course your business’ conversion rate is 100% (wouldn’t that be nice?).

When optimizing towards people showing purchase intent, you are potentially gaining more cost effective targeting, as those users will be easier to reach, because, of course, these are not exacting parameters. Maybe I, for example, viewed a golf product on a big box store’s website and opted not to buy the product after adding it to my cart. Perhaps, I simply forgot to checkout or changed my mind at the last minute. The Facebook Pixel captures this behavior and recognizes me as one of the users showing purchase intent on golf products. Maybe when I see an ad for the SMB golf store, I like the price or the quality better, and opt to purchase from them immediately. The golf store just got a lower cost conversion by optimizing towards purchase intent. 

The possibilities are infinite, but it is important to keep in mind how Facebook’s optimization and objectives work when making these decisions. There is never going to be a “one size fits” all approach when it comes to choosing the right conversion event to optimize for, but through smart data analysis and guided testing, you can make the Conversions Objective work for just about any business with a website with a bit of traffic. 

Learn how Tiger Pistol puts the Conversion Objective to work at scale. Request a Demo Today!

Chris Mayer, a Solutions Engineer at Tiger Pistol, specializes in helping digital agencies, SMB resellers, and global brands build scaled Facebook advertising solutions with an emphasis on local activation.