Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees.
“Local campaigns help brands and their franchisees spend more efficiently while bolstering national campaigns with a local connection. That is why the national-to-local advertising model continues to accelerate despite the challenging economic climate.”
Paul Elliott, Tiger Pistol, CEO
Read the full article on Franchising.com
Discover how Tiger Pistol can power your local advertising success.
Related Posts
3 Ways to Increase the Effectiveness of your Local Advertising Creative
Collaborative creative permits brands to speak to communities by localizing messaging and media through local points of sale. These points of sale might be an independently operated SMB, a chain store, sales agent, or even a vending machine. No matter the front, collaborative creative is all about making the local merchant the hero of the […]
3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training & In
Threads: The Explosive Launch of Meta’s Text-based Conversation Platform
Threads, a new text-based conversation platform developed by Meta, launched this past Wednesday evening and saw an adoption explosion. Within 24 hours, the app attracted more than 50 million users and shows no signs of slowing. Threads is a separate application yet tightly integrated with Instagram. This integration facilitates adoption by leveraging users’ l
The Vertical Video Imperative – TikTok & Reels for SMB Growth
Short-form vertical video has become a dominant force in digital advertising, with platforms like TikTok, Instagram Reels, and Facebook Reels driving engagement rates higher than static content. Advertisers worldwide are recognizing this shift, with nine out of 10 planning to increase investment in vertical video formats. These videos are proving highly effecti
