Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees.
“Local campaigns help brands and their franchisees spend more efficiently while bolstering national campaigns with a local connection. That is why the national-to-local advertising model continues to accelerate despite the challenging economic climate.”
Paul Elliott, Tiger Pistol, CEO
Read the full article on Franchising.com
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The Secret Weapon Brands Need to Fight Against Facebook’s Rising Cost of Advertising
Facebook CPMs are rising once again, and it’s no surprise that as parts of the world begin to approach a more real sense of normalcy, brands are returning to the platform after many months of holding or reducing spend. While there has always been some seasonality to Facebook CPMs, both COVID’s upheaval and the social […]
Data Sharing & Local Advertising: Unlock the Full Potential of QSR Loyalty Programs
Loyalty programs are essential for quick-service restaurant (QSR) brands, driving customer retention and boosting spending. However, many brands miss opportunities by not sharing crucial first-party loyalty data with their franchisees—the frontline of customer engagement. By securely sharing this data, QSR brands can empower franchisees to create personalized
Overcoming Franchise Social Advertising Data Challenges
Local social advertising data, whether handled by an agency or individual franchisees, is often scattered across various locations. It’s difficult to compare separate campaigns using native advertising tools. Exporting and analyzing data in Excel is time-consuming and prone to mistakes. Yet, bringing all this data together is crucial for spotting trends,
Comprehensive Facebook Benchmarks for Home Services Franchises
Performance makes the case. Localized advertising isn’t just the right strategic move. It’s the more effective one. When franchisees launch campaigns from their own pages with brand-approved creative and localized targeting, they beat Facebook’s own benchmarks, often by wide margins. Across reach and traffic campaigns, Tiger Pistol’s local execution
