New Report from Localogy and Tiger Pistol Examines a Post-TikTok America
Survey of 750 SMBs Reveals Who’s at Risk, Who’s Poised to Win, and How to Prepare
With TikTok facing a June 19 deadline to divest or be banned in the United States, Tiger Pistol, the most advanced local advertising platform, and Localogy, the leading local commerce trade association, have teamed up to release a critical new report: Surveying the Landscape of a Post-TikTok World.
Download the Report: Surveying the Landscape of a Post-TikTok World
This timely resource delivers exclusive SMB survey data and expert analysis exploring how small and midsize businesses would respond to a TikTok ban, where ad dollars may shift, and which platforms are best positioned to benefit from the fallout.
An estimated 2.8 million SMBs currently use TikTok for marketing, and 61% of them report that TikTok generates up to 25% of their sales. A ban could leave millions scrambling for alternatives, triggering a seismic shift in the social media advertising landscape.
“Though anything can happen in a post-TikTok America, it’s a valuable thought exercise to game it out,” said Mike Boland, Senior Analyst at Localogy. “And from that exercise, we see a few data-backed possibilities in terms of the impact on SMBs, and the social media competitive landscape.”
The report also highlights a surge in Meta traffic and Facebook ad rates during TikTok’s brief January outage, reinforcing the notion that advertisers follow audience migration quickly and at scale. Tiger Pistol’s proprietary data shows that during those 14 hours, Facebook traffic jumped 20%, Instagram 17%, and ad rates climbed by 10%.
“With so much volatility in the market, local advertisers need both flexibility and stability,” said Sarah Cucchiara, VP of Client Success at Tiger Pistol. “Our clients count on us to deliver consistent performance across multiple channels, so they’re never overexposed to risk on a single platform. This report is both a wake-up call and a roadmap for marketers seeking resilience and reach.”
Key Findings Include:
- Facebook and Instagram are the top fallback platforms.
- Diversified ad strategies reduce volatility and preserve ROI.
- Meta and Google stand to gain the lion’s share of orphaned ad dollars.
The report is available now as a free download. Marketers, agencies, and tech platforms supporting SMBs are encouraged to read the findings and prepare their clients for potential disruption.
About Localogy
Localogy is a not-for-profit trade association comprised of technology, marketing and media service providers and multi-location brands that enable the local marketplace to evolve and thrive. Ranging from Facebook, Microsoft and Google to Yext, Thryv and Yelp, Localogy’s members represent today’s top organizations serving businesses nationwide with a local presence. Localogy is dedicated to helping its members succeed through research, data and insights, education, events and more. For more information or to become a member, please visit localogy.com or follow Localogy on LinkedIn.
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