Comprehensive Facebook Benchmarks for Home Services Franchises
Performance makes the case. Localized advertising isn’t just the right strategic move. It’s the more effective one. When franchisees launch campaigns from their own pages with brand-approved creative and localized targeting, they beat Facebook’s own benchmarks, often by wide margins.
Across reach and traffic campaigns, Tiger Pistol’s local execution model consistently delivers lower costs, steadier performance, and greater efficiency than the industry standard. This chapter presents the numbers, quarter-by-quarter, category–by-category. The advantage is measurable and scalable.
Reach Campaigns: Lower CPM, Greater Efficiency
In Q1 2025, Tiger Pistol’s localized campaigns in the home services sector delivered an average CPM of $4.72. For comparison, Facebook’s benchmark for the same industry came in at $9.84.
That’s a 52% reduction in cost to reach the same audience.
These campaigns are designed to help franchisees stay visible in the moments that matter, without overspending to do it.
Traffic Campaigns: Better Click Efficiency
Traffic campaigns on Tiger Pistol’s platform also performed with greater cost control. In Q1 2025, the average CPC was $0.58, compared to Facebook’s home services benchmark of $0.90.
That’s 36% lower cost per click.
Franchisees aren’t just reaching homeowners—they’re driving action with stronger budget efficiency.
Quarterly Trendline: Cost Stability Built In
Where Facebook’s CPMs fluctuate sharply throughout the year, Tiger Pistol’s costs remain controlled, even in the most competitive seasons. In Q4 2024, Facebook’s average CPM spiked to $14.35. Tiger Pistol’s home services CPM for the same quarter: $6.77.
By Q1 2025, Facebook’s CPM held at $13.16. Tiger Pistol’s dropped to $4.72.
Tiger Pistol’s CPC also held steady across five quarters, ranging from $0.51 to $0.60. Meanwhile, Facebook’s all-industry CPC rose from $0.55 to $0.77 over the same period.
That consistency supports better planning, clearer ROI, and confidence in campaign performance at scale. Franchise marketers can forecast with greater precision, even during periods of market pressure.
Performance by Category: Local Wins Across the Board
From pest control to painting, Tiger Pistol’s local campaigns outperformed industry CPM benchmarks in every tracked home services category. This is not a one-size-fits-all win. It’s localized efficiency across every major segment.
Tiger Pistol campaigns also delivered lower CPC across all service types. Every dollar travels further. Every click drives more value.
Why It Works
Local relevance drives performance. When franchisees run campaigns from their own business pages using brand-approved templates, engagement increases and costs decrease. These ads are geographically focused, timely, and trusted – because they feel personal.
Tiger Pistol’s model protects brand integrity while enabling the flexibility needed to resonate locally. That balance is what elevates results. Campaigns launched through Tiger Pistol consistently outperform Facebook industry benchmarks across all major home service categories. The model is proven. The results are repeatable. Local is the advantage.
Discover how Tiger Pistol can power your local advertising success.
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